Content Strategist

Family Inceptions • Suwanee, GA

4d • Hybrid

About The Position

We are a multi-brand organization in family building and women’s health, and we are hiring a Content Strategist to own and lead content across our brand ecosystem.

This role is for a strong writer and editor who understands strategy, not just output. You will plan the editorial calendar, shape brand voice, apply SEO best practices, and produce clear, educational content that attracts qualified audiences and drives meaningful engagement. Your work will support growth both locally in Atlanta and nationally.

You will collaborate closely with marketing, design, and leadership, with support from a social media manager and graphic designer.

Requirements

• Proven experience as a Content Strategist or Senior Copywriter managing multi-channel content
• Strong portfolio demonstrating clear, educational, and well-structured writing
• Solid understanding of SEO fundamentals, on-page optimization, and content measurement
• Experience using Google Analytics 4, Google Search Console, and a modern CMS
• Organized, detail-oriented, and comfortable managing multiple priorities
• Strong writing skills that do not rely on AI to generate final copy
• AI can be used as a support tool, but original thinking and writing is required

Responsibilities

• Own content strategy across multiple brands under one umbrella
• Plan and manage the editorial calendar across web, blog, email, social, podcast, and video
• Write and edit high-quality content for websites, landing pages, blogs, email campaigns, and scripts
• Create SEO-driven content briefs including keywords, search intent, and internal linking guidance
• Partner with design and growth teams on landing pages and conversion-focused content
• Maintain consistent brand voice and messaging across all channels
• Track and report on performance using analytics, including traffic, rankings, and conversions
• Improve and refine existing content based on performance data and audience behavior

Benefits

• Medical, dental, vision, life insurance
• 401(k) with company match
• PTO and paid holidays
• Unlimited sick time
• Flexible scheduling
• Professional development opportunities within the reproductive health and women’s health space

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed
• Number of Employees: 1-10 employees