Content Strategist

Coinme

110d

About The Position

At Coinme, we’re redefining access to financial services in a digital world. By combining the cutting-edge power of blockchain technology with everyday simplicity, we make digital currencies accessible and usable for all. As the world's largest network of cryptocurrency kiosks with over 40,000 locations nationwide, we're breaking down barriers to crypto adoption through our seamless mobile app, secure digital wallet, and DeFi integrations. Beyond our consumer offerings, we're also the infrastructure powering the crypto revolution for businesses. Through our enterprise Crypto-as-a-Service (CaaS) platform, we enable businesses to launch crypto capabilities in weeks, not months. Our modular, API-first infrastructure provides everything from KYC and payment processing to liquidity and custody solutions—all fully licensed and compliant. We’re big enough to lead the charge in decentralized finance but small enough that your ideas will make waves. Every role at Coinme contributes to building a financial future where everyone has the tools to thrive. At Coinme, your growth fuels our mission. Together, we RISE.

Requirements

• 3-5 years of experience in content strategy, digital marketing, or content marketing with demonstrated success improving engagement and conversion metrics.
• Proven expertise using AI content creation tools (ChatGPT, Claude, Jasper) and visual generation platforms (Midjourney, DALL-E, Stable Diffusion) with portfolio demonstrating AI-assisted work.
• Strong understanding of SEO, content analytics tools (Google Analytics, SEMrush), and CMS platforms.
• Exceptional writing and editing skills with ability to translate complex technical concepts into accessible content.
• Experience managing content across multiple digital channels and formats with strong project management capabilities.
• Data-driven mindset with ability to balance creative innovation with measurable business outcomes.
• Understanding of financial services, fintech, or cryptocurrency markets with ability to create compliant content.

Nice To Haves

• Experience in cryptocurrency, blockchain, or fintech industries.
• Knowledge of financial services compliance and regulatory requirements.
• Prompt engineering expertise and experience with AI model fine-tuning.
• Video editing and motion graphics capabilities using AI-assisted tools.
• Marketing automation and personalization platform experience.
• HTML/CSS knowledge for content formatting.
• Certifications in content marketing, digital marketing, or AI tools.
• Experience with B2B SaaS or enterprise content strategies.

Responsibilities

• Drive AI-powered content strategy: Develop and execute comprehensive content strategies that leverage AI tools (ChatGPT, Claude, Jasper) to scale production of blog posts, whitepapers, case studies, and educational crypto content while maintaining authentic brand voice.
• Create visual assets at scale: Design marketing collateral using generative AI tools (Midjourney, DALL-E, Adobe Firefly) including infographics, social graphics, and video content that simplifies complex DeFi concepts for mainstream audiences.
• Optimize multi-channel distribution: Implement data-driven content distribution across website, blog, social media, and email channels, using AI-powered insights to maximize engagement and conversion.
• Build content operations framework: Establish AI-assisted workflows, prompt libraries, and SOPs that enable efficient content creation while ensuring compliance with financial services regulations and brand guidelines.
• Measure and iterate: Monitor content performance metrics, conduct A/B testing on AI-generated variations, and translate analytics into actionable strategies that drive customer acquisition and education.
• Champion innovation: Evaluate emerging AI tools, train team members on best practices, and continuously optimize our content technology stack to maintain competitive advantage.
• Collaborate cross-functionally: Partner with Product, Engineering, and Compliance teams to create content that accurately represents our crypto products while meeting regulatory requirements.

Benefits

• 100% remote from anywhere in the US.
• Discretionary time off - no accrual, no limits.
• Equity ownership - share in our success as we grow.
• Comprehensive health coverage, up to 100% employer-paid.
• Transform how millions access financial services through crypto infrastructure.

What This Job Offers

• Job Type: Full-time
• Number of Employees: 51-100 employees