Content Strategist

Eleanor Health

100d • $80,000 - $93,000

About The Position

The Content Strategist is a creative and strategic storyteller responsible for developing and executing Eleanor Health’s content calendar. This role requires a versatile content creator who can craft compelling website copy, blog posts, member testimonials, video storyboards, and ad copy to support both brand awareness and member acquisition efforts. The ideal candidate has experience creating healthcare content for patient, provider, and health plan audiences, a strong writing portfolio, and a solid understanding of SEO principles to ensure content drives engagement and visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 4+ years of experience in content strategy and creation, preferably in healthcare or a highly regulated industry.
• Strong writing and editing skills with a proven portfolio of healthcare-related content.
• Experience scripting videos and crafting compelling narratives across formats.
• Solid understanding of SEO best practices and tools (e.g., SEMrush, Ahrefs, or similar).
• Excellent project management and organizational skills.

Nice To Haves

• Experience working in a growth-stage or mission-driven organization.
• Familiarity with CMS platforms such as WordPress.
• Basic knowledge of analytics tools (Google Analytics, Looker) to measure content effectiveness.

Responsibilities

• Develop and maintain a content calendar aligned with marketing campaigns and organizational priorities.
• Write engaging and high-quality content for multiple formats, including website copy, blog articles, social media posts, ad copy, video storyboards, e-books, and more.
• Apply SEO best practices to ensure content improves organic search performance and supports traffic growth.
• Partner with clinical teams and members to capture authentic stories that reflect Eleanor Health’s mission and impact.
• Collaborate with the Paid Digital Marketing Manager to develop ad copy and content assets for digital campaigns.
• Ensure all content reflects Eleanor Health’s brand voice and tone across all channels.
• Track content performance metrics (traffic, engagement, conversions) and optimize future content based on insights.
• Work closely with design, digital, and communications teams to deliver cohesive and impactful campaigns.

Benefits

• Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
• 12 Vacation days
• 12 Wellness (Sick) days
• 3 Floating holidays
• 9 Company-observed holidays
• Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage
• 401(k) plan with 3% match
• Short-term disability
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
• Life Insurance - Both Eleanor and employee-paid options are available.
• Family Medical Leave - Paid Family & Medical Leave for approved family and medical reasons.
• Wellness Perks & Benefits - Mental Health support including mindfulness app reimbursement and EAP with eight face-to-face sessions.
• Virtual health and wellness visits covered by our medical plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees