Content Strategist

Zone & Co

121d

About The Position

We’re looking for a next-generation content strategist who’s more than a writer. Someone who lives at the cutting edge of AI, creativity and buyer empathy – and knows how to bring it all together in a way that actually moves people. You believe in clarity over jargon. In authenticity over fluff. You know how to take complex ideas and turn them into something that feels simple, sharp and relatable. You understand how your audience thinks, how they work, and what actually matters to them. And you make sure every piece of content reflects that. In this role, you’ll lead the content function end-to-end. From strategy to execution. From original insights to repeatable systems. You’ll sharpen and scale Zone & Co’s voice – making sure it stays consistent, human, and unmistakably ours – and build a content engine that drives real business impact across every channel. That means using AI as a creative tool, not a crutch – and never letting it take the lead. You stay ahead of advancements, experiment with new tactics, and understand the risks of leaning on AI too much. You use it mindfully to expand creativity and efficiency while keeping content authentic and buyer-focused. You’ll also coach writers on how to use AI responsibly and effectively, raising the bar for how we create. Alongside that, you'll partner closely with SMEs, sales, product and marketing, to consistently deliver content that educates, inspires, and converts. This role is responsible for exemplifying excellent customer service and the Company core values, culture, policy and procedures at all times.

Requirements

• 7+ years of experience in B2B content marketing, communications, or a related role, ideally within SaaS or fintech.
• Proven track record in content strategy, editorial management, or similar marketing functions.
• Deep expertise in building and leveraging AI tools (e.g., ChatGPT, agentic workflows, generative design/video platforms) for content creation, optimization, and scale.
• Solid understanding of SEO, AEO, and GEO strategies, with hands-on experience in content discoverability and distribution.
• Skilled at managing contractors and freelancers, providing clear direction, feedback, and quality control.
• Adept at aligning content with business objectives and audience needs through strategic thinking.
• Expertise in content lifecycle management, from ideation to execution and optimization.
• Proficient with CMS platforms, SEO tools (e.g., Google Analytics, SEMrush), and digital marketing systems.
• Exceptional project management skills with the ability to balance multiple projects, deadlines, and stakeholders.
• Excellent written and verbal communication, with the ability to adapt messaging for diverse audiences and platforms.
• Data-driven mindset with experience measuring performance and optimizing content.
• Collaborative and effective at stakeholder management across teams and global regions.

Responsibilities

• Own and execute the global content strategy, aligning it with business goals and audience needs.
• Use AI tools and workflows to boost efficiency, scale production, and track performance.
• Apply SEO, AEO, and GEO strategies to maximize content reach and discoverability.
• Manage contractors and cross-functional teams to deliver high-quality, on-brand content on time.
• Lead content ideation, develop engaging assets across multiple formats, and manage the content calendar.
• Analyze performance, optimize based on insights, and report results against KPIs.
• Repurpose content into videos, infographics, and interactive formats to expand impact.
• Mentor team members, provide feedback, and establish best practices for consistency and innovation.
• Stay ahead of trends, tools, and competitor strategies to keep content competitive and cutting-edge.
• Partner with marketing and design teams to deliver compelling content across the customer journey.

Benefits

• Comprehensive benefits designed to enrich life beyond the workplace.
• Fully remote work environment prioritizing flexibility and balance.

What This Job Offers

• Job Type: Full-time
• Number of Employees: 251-500 employees