Content Strategist

Cognizant Technology Solutions • Riverside, IL

124d • $95,000 - $115,000

About The Position

As a Content Strategist you will be responsible for developing and executing content strategies that align with business goals and enhance customer engagement. You will work closely with cross-functional teams to create personalized content across various digital platforms. Your expertise in crafting compelling copy for site merchandising, paid ads, social media, and email campaigns will be crucial in driving brand awareness and customer loyalty.

Requirements

• Possess a strong background in content strategy with a focus on personalization and digital marketing.
• Demonstrate expertise in crafting copy for site merchandising, paid ads, and social media platforms.
• Exhibit excellent writing and editing skills with a keen eye for detail.
• Have experience in analyzing content performance and making data-driven decisions.
• Show proficiency in collaborating with cross-functional teams to achieve common goals.
• Display a deep understanding of brand voice and the ability to maintain consistency across channels.
• Be adaptable to changing trends and able to quickly learn new tools and technologies.

Nice To Haves

• Certified Content Strategist
• Digital Marketing Certification

Responsibilities

• Develop and implement comprehensive content strategies that align with business objectives and target audience needs.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging across all digital channels.
• Create and optimize personalized copy for site merchandising, ensuring it resonates with the target audience and enhances user experience.
• Craft engaging and persuasive copy for paid ads, including search and online ads, to drive traffic and conversions.
• Develop organic and paid social media content that captures attention and encourages audience interaction.
• Write compelling email copy that drives engagement and supports marketing campaigns.
• Analyze content performance metrics to refine strategies and improve effectiveness.
• Stay updated with industry trends and best practices to ensure content remains relevant and competitive.
• Manage content calendars and ensure timely delivery of all content assets.
• Provide guidance and feedback to junior content creators to maintain high-quality standards.
• Collaborate with SEO specialists to optimize content for search engines and improve visibility.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.
• Utilize data-driven insights to inform content decisions and enhance audience engagement.

Benefits

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree