Content Strategist

About the position

CapTech’s Customer Experience (CX) team seeks a talented content strategist with strong a background and portfolio in content strategy. This person will have demonstrated ability to work in close collaboration and support of design, UX, and copywriting teams. This could be the right opportunity for you if: You possess content strategy, content marketing, search engine optimization (SEO), digital marketing, web development and content analytics skills. You can create and communicate actionable strategies that lead our client to digital maturity. You have the ability to explain and apply content strategy activities. You understand and can implement the planning of web analytics, tag management, and behavioral analytics platforms. You understand fundamental technical considerations related to delivering dev-ready assets. You are a self-starter, yet able to take feedback from clients and direction from Content Managers and Creative Directors, all while collaborating closely with project teams. You are detail and data driven with the ability to support and deliver work at the highest quality standards on or ahead of deadlines. You have the ability to work productively and effectively in a remote work environment.

Responsibilities

• Selection of MarTech vendors, A/B testing, multivariate testing, and personalization projects.
• Collaborating in project teams by participating in all content, design and UX activities across multiple projects.

Requirements

• Solid portfolio, showcasing excellent content strategy skills and results.
• Proficiency in tools such as Google Analytics, Adobe Analytics, Sitecore Analytics.
• Ability to collaborate with UX and copywriter for content strategy implementation and impact.
• Proven ability to explain and apply content strategy and optimization activities.
• Understanding of information architecture, content hierarchy, taxonomy, and labeling.
• Ability to apply keyword findings and how keywords impact copy.
• Interest in seeking coaching and mentoring from colleagues with advanced content strategy and UX expertise.
• Flexibility to attend key CX meetings and trainings.
• Flexibility when working through revisions, from initial brainstorming to execution and refinement.
• Robust prioritization skills for meeting deadlines and collaborative work.
• Experience editing and/or proofing quickly and within tight deadlines.
• 2-3+ years professional experience.
• 4-year+ degree, B.A. in English, Communications, Journalism, or B.S. in related fields.

Nice-to-haves

• Experience in a consulting or digital agency context.
• Experience with SEO tools, working knowledge of HTML, CSS, and JavaScript.

Benefits

• Generous PTO
• Health coverage
• Disability insurance
• Paid family leave
• CapFlex – Employee-first mentality that supports a remote and hybrid workforce and empowers daily flexibility.
• Learning & Development – Programs offering certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths.
• Modern Health – A mental health and well-being platform that provides 1:1 care, group support sessions, and self-serve resources.
• Carrot Fertility – Inclusive fertility and family-forming coverage for all paths to parenthood.
• Fringe – A company paid stipend program for personalized lifestyle benefits.
• Employee Resource Groups – Employee-led committees that embrace and incorporate diversity and inclusion.
• Philanthropic Partnerships – Opportunities to engage in partnerships and pro-bono projects.
• 401(k) Matching – Generous matching and no vesting period.