Content Strategist (Strategy, Operations and Insights)

Fiserv • Alpharetta, GA

118d • Onsite

About The Position

As a Content Strategist (Strategy, Operations and Insights), you will support enterprise and merchant content initiatives that enhance our brand and position in the market, educate clients and consumers, and drive business results for Fiserv. As part of a center of excellence (COE) for content strategy, this role works collaboratively with marketing partners in merchant solutions businesses and other COEs supporting communications, creative, digital, events and insights. You're passionate about content that is iconic, compelling, and delivers meaningful impact. You apply analytical rigor to ensure our content strategy is aligned to audience and business objectives before creative is developed. You are collaborative, partnering with stakeholders across functions to achieve shared goals.

Requirements

• 4+ years of content strategy, marketing or editorial experience.
• Editing and content writing/copywriting skills across various content formats (blogs, emails, case studies, landing pages, videos, etc.).
• Familiarity with marketing and content management systems (CMS) like Adobe Experience Manager, Jasper AI, Marketo, and Sprout Social.
• Bachelors Degree in Communications, English, Business or related field or an equivalent combination of education, work, and/or military experience.

Nice To Haves

• Understanding of payments and financial services.
• Proficiency in using project management tools like Workfront and Microsoft Office to track content projects.
• Proficiency in managing content calendars, prioritizing initiatives, and meeting deadlines in a fast-paced environment.
• Ability to analyze campaign and content performance metrics, including SEO, traffic, engagement, conversions, and reporting on KPIs.

Responsibilities

• Manage integrated content calendars for thought leadership platforms, including blogs, podcasts, and events.
• Work closely with the content development team to ensure content creation aligns with strategic goals.
• Provide briefs, guidelines, and insights to the content development and merchant solutions team for merchant and enterprise-level campaigns.
• Maintain editorial guidelines, processes, and documentation to ensure consistency across all content outputs.
• Coordinate with centers of excellence to ensure content is optimized for distribution across owned channels.
• Regularly review and update content strategies based on performance data and market trends.
• Manage content lifecycle processes, conduct content audits, and ensure alignment to audience and business objectives.

Benefits

• Paid holidays and generous time-off policies, including Recharge & Refuel time for qualifying associates.
• Free counseling through our EAP.
• Competitive salaries and the Fiserv 401(k) Savings Plan.
• Employee Stock Purchase Plan.
• Living Proof program where you can exchange points for a variety of rewards.
• Medical, dental, vision, life and disability insurance options.
• Well-being resources through our Fuel Your Life program.
• Training, development, certification, and internal mobility opportunities.
• Employee Resource Groups that promote a diverse and inclusive culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree