Content Strategist, Sports & Outdoor

Wgsn • New York, NY

308d • $62,634 - $76,000 • Onsite

About The Position

We are looking to hire a Content Strategist to join our Sports & Outdoor team based in New York. This role is not a marketing role; we are looking for a Content Trend Forecaster who has the ability to demonstrate world-class written, video, and visual reports/content. The Strategist will research new ideas and create solution-driven forecasts that clearly understand client needs across multiple Sports and Outdoor categories. You will deliver this content in written, image, video, or audio formats.

Requirements

• Proven knowledge working in the Sports & Outdoor Industry in sports equipment, hard-goods, and outdoor gear.
• Good understanding of macro to micro trends across consumer and adjacent industries such as fashion, interiors, consumer electronics, and lifestyle product areas.
• Proven experience of research, analysis, writing, and editing content.
• Demonstrates an understanding of the role data and analytics plays in commercial success.
• Ability to analyze data and pinpoint trends that will impact the market.
• Good written English.
• Ability to take ownership of personal assignments, prioritize workload, and informally support other members of the team.
• Good organization, communication, and collaboration skills.
• Ability to build strong working relationships with content team and work with Sales, Client Services, and Marketing where appropriate.
• Technical skills: Google Workspace, Adobe Creative Suite, Slack, Social Media platforms.

Responsibilities

• Research new trends and innovation and create solution-driven forecasts showing a clear understanding of client needs across multiple Sports & Outdoor categories.
• Forecast and track the Sports & Outdoor Industry with quantitative and qualitative data within all markets and demographics.
• Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance.
• Participate in the content for WGSN trend days and WGSN's Strategic Forecasting.
• Work with international freelancers to commission and edit content.
• Edit team's content, ensuring content standards are met and ready for sign-off as directed.
• Collaborate with Sports & Outdoor team and wider content teams across multiple industries.
• Travel nationally and internationally to cover industry trade shows, conferences, and other events as required.
• Work with the Sales teams to support client relationships as directed.
• Speak with clients to understand their needs.
• Work with the consultancy arm, Mindset on research when required.
• Provide quotes for press and broadcast media as required.

Benefits

• Paid Time Off - 15 days of vacation per year with an additional day for each year of service up to 20 days.
• WGSN observes the 12 Federal holidays.
• 6 weeks of paid Parental Leave.
• 401(k) Retirement Savings Plan with a 50% match on the first 6% contributed by employees.
• Dental and Vision plans with MetLife.
• Health Care with Anthem & Blue Cross Blue Shield.
• Life Insurance, AD&D, Short and Long-Term Disability coverage at no cost through Metlife.
• Mental Health support including an Employee Assistance Program and various care options.

What This Job Offers

• Job Type: Full-time
• Industry: Publishing Industries