Content Specialist

Gillette Children's • Saint Paul, MN

1d • Hybrid

About The Position

This role supports content development, including writing and graphic design to help create clear, compelling, and on-brand materials across digital and print channels. With an eye for design and clear messaging, the specialist will contribute to elevating Gillette Children’s presence across digital and print platforms, including social media. The role partners with team members and internal stakeholders to develop written content, graphics, and templated creative assets. This dual responsibility requires strong writing fundamentals, attention to detail, visual communication skills, and the ability to create accessible, engaging content tailored by the audience. This is a hybrid role with an expectation to work onsite in St. Paul, MN a minimum of two days per week. Tuesdays are required (subject to change based on department needs), with additional onsite presence as needed for the role. A few weekends per year are required to support Gillette Children’s events. Compensation & Benefits The annual salary range for this opportunity is $63,273/annually to $94,889/annually, with a median salary of $79,081/annually. Pay is dependent on several factors including relevant work experience and internal equity. Salary is just one component of the compensation package for employees. Gillette supports career progression and offers a competitive benefits package, including a retirement saving match, tuition and certification reimbursement, paid time off, and health and wellness benefits for .5 FTE and above.

Requirements

• Bachelor’s degree (English, communications, marketing, graphic design, or related field)
• Minimum of 3 years' experience in content creation, writing, marketing, communications, or graphic design
• Strong writing, editing, and proofreading ability (appropriate tone/style, clear and concise, well organized, accurate)
• Proficiency in using design tools such as Canva and Photoshop
• Proficiency in creating and adapting content using AI tools
• Ability to write for a variety of audiences including patients and families, employees, referring providers, and community stakeholders.
• Ability to create design assets such as social graphics, flyers, one-pagers, infographics, and blog imagery using established brand templates and guidelines.
• Ability to manage multiple projects with varying deadlines and respond to feedback quickly and professionally.
• Strong collaboration skills to work with internal clients, creative teammates, and subject matter experts.
• Must be able to interact with patients and families who are often in challenging healthcare scenarios.

Nice To Haves

• Content development experience in health care or other highly regulated industries
• Photo and video shooting and editing experience

Responsibilities

• Develop visual assets and written content
• Write clear, concise, tailored content for channels including blogs, social posts, emails, digital campaigns, intranet pages, and print collateral.
• Conduct research to ensure content accuracy and relevance.
• Create graphics and other design assets that follow brand standards, applying visual identity guidelines.
• Complete basic photo and video editing using mobile or desktop apps.
• Collaborate with creative, digital, and communications team members to ensure consistency across channels.
• Use key metrics and insights to support continuous improvement.
• Organize, package, and project manage creative work completed by freelance designers or writers.
• Collaborate with team members to ensure a consistent voice, tone, and visual style across all materials and platforms.
• Support content planning, optimization, maintenance, and adaptation processes
• Understand how content connects across digital platforms including web, email, and social and adapt copy and design accordingly.
• Systematize and maintain a comprehensive visual and written content inventory, ensuring materials are current, accurate and aligned with brand standards.
• Understand and apply basic SEO and GEO principles when drafting and posting content.
• Contribute ideas during brainstorms and participate in development of campaigns to serve organizational goals and priorities.
• In collaboration with team members and internal stakeholders, conceptualize and execute content creation projects for social channels including LinkedIn, Instagram, and Facebook.
• Produce and support the department’s online and social media channels with thoughtful, visually impactful content that strengthens engagement and brand awareness.
• Provide proofreading and editing support.
• Participate in brainstorming activities aimed at developing innovative materials

Benefits

• Gillette supports career progression and offers a competitive benefits package, including a retirement saving match, tuition and certification reimbursement, paid time off, and health and wellness benefits for .5 FTE and above.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level