Content Specialist - Social Influencer Marketing

J R Thompson • Farmington Hills, MI

302d

About The Position

The JRT agency® is seeking an experienced Social Influencer Marketing/Content Specialist who will play a pivotal role in managing automotive-centric social influencers. This individual will support content curation and posting on an enthusiast website, as well as assisting with social media content creation. This client-facing position demands strong organizational skills, creativity, sound judgment and a deep passion for digital content creation in the automotive sector.

Requirements

• Bachelor's degree in marketing, communications, digital media or a related field (or equivalent professional experience)
• 2-4 years of proven experience in social media management, influencer relations or content management
• Familiarity with CMS platforms, digital analytics tools and social media scheduling software
• Exceptional organizational and communication skills with attention to detail
• Ability to thrive in a fast-paced agency environment
• Passion for the automotive industry is a significant plus

Responsibilities

• Cultivate and manage relationships with automotive social influencers
• Review influencer applications and conduct interviews for brand alignment
• Develop and implement influencer campaign strategies for optimal brand impact
• Track, analyze and report on campaign performance metrics
• Attend occasional events to support influencers
• Assist in curating and posting engaging content on an automotive enthusiast website
• Maintain content quality and consistency in line with brand guidelines
• Collaborate with creative teams to produce compelling digital content
• Aid the social media manager in content creation and campaign execution
• Monitor social media trends and performance metrics for optimization
• Ensure cohesive brand messaging across all digital platforms
• Coordinate with account, creative and technical teams for successful campaign execution

Benefits

• Strong salaries
• Paid time off
• Healthcare
• Dental
• Vision
• 401(k)
• Social events, outings and other activities
• Bonus eligibility for high achievers

What This Job Offers

• Career Level: Entry Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree