Content Specialist, Cockrell School of Engineering

University of Texas at Austin

4d • $60,000 • Onsite

About The Position

Are you a creative, curious, and compelling storyteller? We want you to help the Cockrell School of Engineering bring the student experience, alumni journeys, and groundbreaking research to life across our digital platforms. If you thrive on finding the heart of a story—whether in a student’s late-night innovation, an alum’s game-changing career, or a research breakthrough that needs a pop-culture twist—this role is for you. Where you’ll work: As a top-10 engineering school with the No. 1 program in Texas, the Cockrell School of Engineering at The University of Texas at Austin (UT Austin) has been a global leader in technology innovation and engineering education for over a century. With 11 undergraduate and 13 graduate programs, over 20 research centers and a faculty community that boasts one of the highest number of National Academy of Engineering members among U.S. universities, Texas Engineering has launched some of the nation’s most accomplished leaders and pioneered world-changing solutions in virtually every industry, from space exploration to energy to health care. Situated in the heart of Austin — named “America’s Coolest City” by Expedia and “The Best Place to Live in the U.S.” by U.S. News and World Report — the Cockrell School embodies the city’s innovative spirit. Major companies with Austin campuses, such as Dell, National Instruments, Apple, IBM, Samsung, Google and many others, continue to recruit Cockrell School students at a remarkable rate, launching thousands of successful careers and developing Texas Engineers into industry leaders. UT Austin provides outstanding employee benefits and total rewards packages that include: Competitive health benefits (employee premiums covered at 100%, family premiums at 50%) Voluntary Vision, Dental, Life, and Disability insurance options Generous paid vacation, sick time, and holidays Teachers Retirement System of Texas, a defined benefit retirement plan, with 7.75% employer matching funds Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b) Flexible spending account options for medical and childcare expenses Robust free training access through LinkedIn Learning, plus professional conference opportunities Tuition assistance Expansive employee discount program, including athletic tickets Free access to UT Austin's libraries and museums witha staff ID card Free rides on all UT Shuttle and Austin Cap Metro buses with a staff ID card The Content Specialist will be responsible for creating, curating, and adapting compelling stories that align with the organization's brand, values, and marketing and communications objectives. This position requires a passion for storytelling and copywriting, a strong understanding of shaping narratives for target audiences, and a knack for making complex engineering topics clear, engaging, and inspiring. The specialist is an integral part of the marketing and communications team. As part of the team, they develop core narratives then adapt them into varied formats, styles, and tones for distinct audiences. They also collaborate with our design and distribution teams who share the content outward and provide performance metrics. Stories the specialist will craft help the team meet our goals, from graduate student recruitment to faculty research visibility to alumni engagement and more.

Requirements

• Bachelor’s degree in journalism, marketing, communications or related field.
• Seven years of experience in journalism, content marketing, or crafting digital communications.
• Excellent written and verbal communication skills with a keen eye for detail and tone.
• Strong experience in tailoring content for different audiences using insights provided.
• Experience in both writing and multimedia content creation.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Creative thinking and problem-solving abilities with a passion for crafting compelling narratives.
• Relevant education and experience may be substituted as appropriate.

Nice To Haves

• Familiarity with WordPress or other CMS, email platforms, and social media tools.
• Familiarity with graphic design tools (e.g. Canva, Adobe Creative Suite).
• Experience working in a non-profit, higher education, or agency environment.

Responsibilities

• Write for Digital Audiences – Create compelling, concise, channel-optimized content for our website, social media, video, and email communications—ranging from human interest features to scripts to research and thought leadership pieces.
• Find & Craft Stories – Conduct interviews with students, alumni, and faculty to unearth and develop engaging stories for digital channels.
• Storyboard & Script Video Content – Work with our video and social experts to outline and script short-form stories for social media, website, and YouTube.
• Collaborate with Experts – Partner with our research teams to translate engineering concepts into relatable, engaging narratives.
• Ensure Consistency – Maintain a consistent brand voice while editing and tailoring stories for different audiences and formats.

Benefits

• Competitive health benefits (employee premiums covered at 100%, family premiums at 50%)
• Voluntary Vision, Dental, Life, and Disability insurance options
• Generous paid vacation, sick time, and holidays
• Teachers Retirement System of Texas, a defined benefit retirement plan, with 7.75% employer matching funds
• Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Robust free training access through LinkedIn Learning, plus professional conference opportunities
• Tuition assistance
• Expansive employee discount program, including athletic tickets
• Free access to UT Austin's libraries and museums witha staff ID card
• Free rides on all UT Shuttle and Austin Cap Metro buses with a staff ID card

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees