Content & Social Media Lead

Alliance • New York, NY

35d • $100,000 - $140,000 • Onsite

About The Position

Alliance is the leading accelerator for crypto founders. Since 2020 we’ve backed 300+ startups (Rain, Synthetix, Pendle, Believe, and many more), now collectively valued at $10B+.
We’re hiring a Content & Social Media Lead to run Alliance’s social presence and content engine – with one goal: drive high-quality founder applications. You’ll report directly to Roberto (co-founder).

Requirements

• Crypto-native and can write like a real participant (not corporate marketing).
• Exceptional writer with taste: sharp social + crisp, high-clarity copy.
• Great on X, and can grow beyond the crypto bubble.
• High-agency operator: you find the story, pull the thread, and ship without hand-holding.
• Strong judgment: you know what’s worth saying, what’s cringe, and what’s risky.
• Comfortable using modern AI tools to move faster (without sounding AI).

Nice To Haves

• NYC creative network (video/photo/editing) and experience managing contractors.
• 5–10 links to content you shipped that shows original voice (posts/threads/newsletter/essays/landing pages).
• Proof you can build distribution: grew an audience/channel, ran a content series, or consistently shipped content that got shared.
• Experience writing conversion copy (landing pages/emails) and iterating based on data.
• Built a content system: pillars, calendar, repurposing pipeline, and basic analytics.
• Worked in a content-heavy role at a top crypto protocol, fund, or fast-growing startup.

Responsibilities

• Own Alliance on X and LinkedIn: voice, cadence, formats, distribution, and growth.
• Turn Alliance’s raw material (founder wins, cohort stories, data, memes, community moments) into posts, threads, clips, and short-form video.
• Own the Good Game content pipeline (topics → promotion → clipping → distribution), working with contractors as needed.
• Write and improve high-leverage copy across Alliance (website, lifecycle emails, event comms, founder/DAO updates).
• Run a simple content system: calendar, content pillars, repurposing, and weekly retros.
• Track what works, run lightweight experiments, and double down fast.

Benefits

• Work with the most ambitious founders in crypto (and AI).
• Small, high-trust team with outsized impact (ex-Meta, WhatsApp, Coinbase, YC).
• Backed by Initialized Capital, Founders Fund, Multicoin, Dragonfly, and world-class angels.
• Your work shapes how the next generation of founders discovers Alliance.
• A career-accelerating seat at the center of crypto/AI founder culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed