Content Marketing & Thought Leadership, Senior Manager

T. Rowe Price • Owings Mills, MD

116d • $108,000 - $184,000

About The Position

The Content Marketing & Thought Leadership role is responsible for developing and executing a comprehensive communications strategy that aligns with the Individual Investors (II) Marketing's goals and objectives. The two primary responsibilities include developing and managing a digital engagement communications strategy and driving compelling thought leadership content. This role also involves leveraging different digital marketing channels to drive home key messages and enhance the marketability of the T. Rowe Price II experience. This is role driven by data to inform content strategies. The role will also be responsible for monitoring competitive activity related to content strategy and delivery to ensure TRP’s themes are well differentiated. Another key proponent of this role is a focus on improving the marketability of the TRP Investor experience through all platforms – email, PW protected site (mobile and DT), secure site as well as working with CX to determine how communications can be seamlessly integrated across platforms. In addition to Marketing colleagues, the role works closely with internal teams, including sales, product, service, and CX to ensure alignment of communication strategies.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience.
• 8+ years of total relevant work experience.
• Demonstrated knowledge and proficiency of digital marketing tools and platforms, such as SEO, SEM, content marketing, and social media engagement.
• Experience working with analytics platforms (e.g., Google Analytics), CRM and marketing automation tools (e.g., Salesforce).
• Proven experience in marketing communications, strategy development, or a similar role.
• Strong critical thinking, organizational, and project management skills.
• Excellent communication and interpersonal skills.

Nice To Haves

• Bachelor’s degree in marketing, Communications, or a related field is desired.
• Experience with change management principles with a demonstrated ability to influence and drive change across the organization.

Responsibilities

• Develop and implement a communications plan, with a focus on digital channels, digital engagement, and unique solutions that TRP brings its clients.
• Craft a comprehensive thought leadership strategy that is tied to TRP’s four core client segments and determine the appropriate tactics and channels needed to take corporate TRP content and make it more compelling for individual investors.
• Partner with II Marketing and D&A to ensure consumer research and analytical tools are available to measure the effectiveness of communication strategies and marketing channels; provide insights and recommendations based on data analysis to optimize future campaigns.
• Engage with external partners and vendors, as needed, to enhance communication efforts.
• Ensure all communications and marketing materials reflect TRP corporate’s brand identity and values.
• Manage a small team that produces and distributes thought leadership content.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree