Content Marketing Manager

Fortive

303d • $71,100 - $132,100 • Remote

About The Position

The Content Marketing Manager oversees content marketing initiatives across various platforms for all marketing functions. The right person for this role has a unique blend of content strategy, exceptional writing and editorial skills, technological expertise, and business acumen. You will work to establish the business as a thought leader, drive lead generation and nurturing, compel customer and prospect engagement, educate prospects and social followers, and create a sense of urgency to engage with Accruent via content. You will work closely with subject matter experts to develop compelling and informative thought leadership content for our owned channels and marketing campaigns. The Content Marketing Manager should require little oversight and be a self-managed, self-starting, proactive employee who can manage the strategy, creation and delivery of content from start to finish. The right candidate should be able to manage multiple projects and priorities simultaneously. They will also provide guidance to the marketing team, sharing best practices and knowledge with peers and leaders for greater team success. This is a full-time position reporting directly to the Director of Global Communications. This is a remote/work from home opportunity.

Requirements

• Superior, proven written and verbal English communication skills in a technology company with an innate attention to detail.
• Bachelor's degree (Marketing, English, Journalism, Public Relations or Communications preferred).
• At least 5 years of copywriting experience in B2B marketing, preferably with a focus on SaaS or other software.
• A proactive, self-starter attitude, with a sense of urgency to achieve results.
• Ability to distill technical and complex product, solution, industry, and thought leadership information into digestible, concise copy/content.
• Strong strategic and critical thinking.
• A proven track record of prioritizing high-impact activities and keeping complicated copy projects moving forward.
• Ability to work independently and as part of a team to cultivate and continuously improve our brand messaging.
• Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards.
• Ability to effectively prioritize and work on multiple deliverables at the same time.
• Effective interpersonal, influence, collaboration and listening skills.
• Strong attention to detail, customer-service orientation, and creativity in problem-solving.
• Ability to work with all levels of internal staff, clients, vendors and prospects.

Responsibilities

• Lead the development of Accruent's content strategy to improve our company brand and drive revenue.
• Facilitate strategic discovery and planning sessions to build content strategy plans and campaigns.
• Collaborate with global marketing, sales, and product teams to create high-impact thought leadership and product-focused content.
• Become a champion of the Accruent brand, ensuring that content is on brand and on message.
• Manage content and design contractors, guiding content development, budget management, and content review.
• Communicate and engage with the global marketing team to provide valuable feedback on content and design.
• Use your understanding of SEO strategies to collaborate with the SEO Manager and deliver content on a regular cadence.
• Ensure content is clear, concise and consistent in messaging, style, tone and voice.
• Manage the creation of content from start to publish.
• Maintain Accruent's content repository, ensuring it's up to date and communicating content availability to key stakeholders.
• Help identify and rectify content gaps and ensure that there is cohesion in both asset type and messaging.

Benefits

• Bonus or Equity eligibility as part of the total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree