TrueLoyal-posted 2 months ago
San Antonio, TX
101-250 employees

The Content Manager is a fast-moving, AI-first content operator with an obsession for both creation and distribution. The role is about urgency, speed of execution, and impact — ensuring TrueLoyal’s stories are not only well-crafted but also seen, ranked, shared, and converted into pipeline. This is a hands-on role for a content generalist who can create across formats (text, visuals, video, audio) but more importantly, can distribute content for maximum reach, searchability, and conversion across digital channels.

  • Produce a steady flow of content across formats: website copy, blogs, white papers, case studies, social posts, newsletters, emails, sales one-pagers, and product decks.
  • Experiment with multimedia formats (text, images, video, podcasts) to engage diverse audiences.
  • Ensure all content reflects TrueLoyal’s positioning, differentiation, and customer pain/solution fit.
  • Optimize all content for SEO, GEO, and AEO to increase visibility and rankings.
  • Distribute content aggressively across digital channels (social, paid, PR, partners, influencers).
  • Partner with GTM Engineering to refine distribution strategy for searchability and conversion.
  • Drive consistent increases in web traffic, inbound leads, and content-driven conversions.
  • Support Sales with product one-pagers, pitch decks, and positioning slides.
  • Collaborate with partners to create and distribute co-branded content.
  • Manage relationships with external experts and thought leaders in loyalty and consumer-brand engagement.
  • 5+ years of experience in B2B SaaS or MarTech content marketing.
  • Proven ability to operate with urgency, speed, and impact — hitting deadlines and moving campaigns fast.
  • Strong track record in content distribution (SEO, SEM, GEO, AEO, social amplification).
  • Skilled storyteller with ability to simplify complex ideas into compelling narratives.
  • Hands-on with AI tools for content creation, repurposing, and distribution optimization.
  • Comfortable managing multiple formats (text, video, visual, social) simultaneously.
  • Entrepreneurial, scrappy, and action-oriented mindset — thrives in a high-growth, fast-paced environment.
  • Premier Health Insurance plan with $0 deductible and $0 co-pay
  • Dental and vision insurance plans
  • Medical and dependent care flexible spending accounts
  • Open PTO - we like to keep this simple...making time for life is important!
  • 9 paid standard holidays each year in addition to open PTO
  • 401(k) savings plan with Employer Matching
  • Company-paid Life, AD&D, and Disability coverage
  • A collaborative, entrepreneurial learning environment with a proven playbook
  • Be part of a high-growth company revolutionizing customer loyalty
  • Work with cutting-edge technology and innovative products
  • Competitive salary, benefits, and growth opportunities
  • Fun work atmosphere
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