Content Manager -Brand Visual Asset Manager

Syncreon Consulting • Austin, TX

5h

About The Position

What you’ll do:
1. Brand Visual Asset Ownership & Oversight
• Supports the creation, maintenance, and production of exclusive of Schwab’s visual asset system across illustration, iconography, visual motifs, and design components.
• Aid in creative ideation, design iteration, and image design using tools such as Adobe Creative Suite, Sketch, and Figma.
• Defines and maintain brand-approved visual standards, usage guidelines, and evolution paths.
• Ensures consistency and quality across internally created assets, vendor work, and partner-generated visuals.
• Act as a visual authority and reviewer, approving assets before they scale across platforms.
• Collaborate with internal and external content creators on various projects.
• Manage daily usage rights requests (URRs) to ensure legal and licensing compliance.
• Maintain the Bynder taxonomy for illustration and icon assets.
• Organize digital assets and maintain curated collections.
• Support vendor relationships, including coordinating bids and managing paperwork.
2. AI-Enabled Visual Strategy & Governance
• Lead the intentional integration of AI tools into the brand’s visual ecosystem.
• Define how, when, and where AI-generated or AI-assisted visuals are appropriate within brand standards.
• Establish governance frameworks for:
o AI-generated imagery
o AI-assisted illustration and icon creation
o AI-modified or extended visual content
• Ensure AI outputs are reviewed, refined, and adapted to meet brand quality, accessibility, and compliance standards.
3. Brand-Safe AI Exploration & Enablement
• Explore emerging AI design capabilities with a brand-first lens, identifying opportunities that enhance speed, flexibility, and creative exploration.
• Partner with design, UX, brand strategy, legal, and governance teams to ensure AI usage is:
o Ethically sound
o Legally compliant
o Aligned with brand values and visual expression
• Translate AI experimentation into clear guidance, tools, and workflows for teams.
4. Vendor & Partner Design Leadership
• Partner with external vendors, illustrators, and agencies to ensure work aligns with brand visual systems.
• Provide creative direction and guardrails, not just feedback.
• Review, refine, and approve externally produced assets before they enter the brand ecosystem.
• Ensure vendors understand how AI is (and is not) used within brand standards.
5. Cross-Functional Collaboration & Enablement
• Work closely with Brand, Creative, UX, Digital, and Platform teams to integrate visual assets consistently across channels.
• Support brand training, office hours, and enablement efforts related to visual systems and AI usage.
• Act as a bridge between creative craft and scalable systems, helping teams move faster without eroding brand integrity.

Requirements

• Strong foundation as a designer or art director, with deep understanding of visual systems and brand expression.
• Demonstrated design leadership—able to set direction, not just execute.
• Deep familiarity with illustration systems, iconography, and visual language development.
• Practical understanding of AI design tools and workflows, paired with strong judgment about when not to use them.
• Good interpersonal skills and ability to communicate internally and externally.
• Solid PowerPoint and Illustrator skills.
• Comfortable operating in an oversight, governance, and enablement model, not hands-on production all day.
• Strong collaborator with the ability to influence without direct authority.

Responsibilities

• Supports the creation, maintenance, and production of exclusive of Schwab’s visual asset system across illustration, iconography, visual motifs, and design components.
• Aid in creative ideation, design iteration, and image design using tools such as Adobe Creative Suite, Sketch, and Figma.
• Defines and maintain brand-approved visual standards, usage guidelines, and evolution paths.
• Ensures consistency and quality across internally created assets, vendor work, and partner-generated visuals.
• Act as a visual authority and reviewer, approving assets before they scale across platforms.
• Collaborate with internal and external content creators on various projects.
• Manage daily usage rights requests (URRs) to ensure legal and licensing compliance.
• Maintain the Bynder taxonomy for illustration and icon assets.
• Organize digital assets and maintain curated collections.
• Support vendor relationships, including coordinating bids and managing paperwork.
• Lead the intentional integration of AI tools into the brand’s visual ecosystem.
• Define how, when, and where AI-generated or AI-assisted visuals are appropriate within brand standards.
• Establish governance frameworks for AI-generated imagery, AI-assisted illustration and icon creation, and AI-modified or extended visual content
• Ensure AI outputs are reviewed, refined, and adapted to meet brand quality, accessibility, and compliance standards.
• Explore emerging AI design capabilities with a brand-first lens, identifying opportunities that enhance speed, flexibility, and creative exploration.
• Partner with design, UX, brand strategy, legal, and governance teams to ensure AI usage is ethically sound, legally compliant, and aligned with brand values and visual expression
• Translate AI experimentation into clear guidance, tools, and workflows for teams.
• Partner with external vendors, illustrators, and agencies to ensure work aligns with brand visual systems.
• Provide creative direction and guardrails, not just feedback.
• Review, refine, and approve externally produced assets before they enter the brand ecosystem.
• Ensure vendors understand how AI is (and is not) used within brand standards.
• Work closely with Brand, Creative, UX, Digital, and Platform teams to integrate visual assets consistently across channels.
• Support brand training, office hours, and enablement efforts related to visual systems and AI usage.
• Act as a bridge between creative craft and scalable systems, helping teams move faster without eroding brand integrity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed