Content Management and Merchandising Manager

GS1 US • Ewing, NJ

89d • $90,000 - $115,000

About The Position

As the Content Management & Merchandising Manager at GS1 US, you have the opportunity to join a dynamic organization that is constantly innovating and never stagnant. You will oversee all content, personalization, and merchandising on our public-facing websites, GS1US.org and the GS1 US Store (store.gs1us.org). In return you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high-performance company with a world-class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.

Requirements

• Excellent communicator (verbal and written) with strong editing and proofreading skills.
• Solid understanding of site merchandising principles and e-commerce best practices.
• Proficient with basic HTML and experience with enterprise-level Content Management Systems (CMS), particularly Adobe Experience Manager (AEM).
• Strong organizational skills to manage complex projects from concept to completion.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics).
• 3-5 years of experience in content management, digital merchandising, or similar role.
• Bachelor’s in Marketing, Communications, Business, or related field.
• Experience with personalization and A/B testing platforms (e.g., Adobe Target, Optimizely).
• Working knowledge of UX/UI design principles.

Responsibilities

• Develop and maintain a comprehensive content and merchandising calendar that aligns with key business objectives, product launches, seasonal campaigns, and industry events.
• Collaborate with content, product, and event marketing teams to plan and execute content and merchandising initiatives on both websites.
• Ensure timely publication and updates of all content, product, and event promotions.
• Serve as a key administrator for the website's content management system (CMS), with a focus on Adobe Experience Manager (AEM).
• Collaborate with stakeholders to create, edit, and publish high-quality content that aligns with our brand guidelines, style, and voice.
• Execute and create process for regular content audits to identify and address outdated, inaccurate, or redundant information.
• Manage and organize the website's digital asset library (images, videos, PDFs, etc.) within AEM.
• Support the strategic display and promotion of products and services on the GS1 US store to maximize discoverability and conversions.
• Optimize product categorization, search filters, and product page content to enhance the user experience.
• Support the development and implementation of site targeting and personalization strategies to deliver relevant content and offers to specific user segments.
• Utilize web analytics to monitor site performance, identify user behavior patterns, and make data-driven decisions to improve site navigation and content placement.
• Support A/B and multivariate testing strategies for site elements, promotional banners, and calls-to-action.
• Perform content and site updates directly within the CMS for both websites.
• Possess a working knowledge of basic HTML and CSS to make minor front-end edits and formatting adjustments.
• Understand and apply best practices for both Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) to ensure all web content and product listings are optimized for both traditional search and AI-driven conversational queries.
• Support the maintenance and improvement of the on-site search functionality, ensuring users can easily find the information they need through a powerful and accurate search experience.
• Act as a liaison between the business and technical teams, translating content and merchandising needs into technical requirements.
• Maintain a high level of organization and attention to detail to manage multiple projects and content streams simultaneously.

Benefits

• Health (medical, RX, dental, vision) - effective immediately
• 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
• Short and Long Term Disability Coverage
• Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
• Individual Wellness Platform
• Paid Parental Leave
• Generous PTO and Company Paid Holidays
• LinkedIn Learning
• Tuition Reimbursement
• Kudos (employee recognition and engagement platform)
• Catered Lunches 2x/week on in office days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees