Content & Engagement Strategist

Icario

1d • Remote

About The Position

Healthcare today is nothing short of amazing. Yet all of it only works when people connect with it. And too often, they don’t. Healthcare can be impersonal. Confusing. All elbows. The record scratch at life’s party. We’re here to help connect healthcare with the people who need it. Which is everyone. How? By listening. Collaborating. And inspiring.
Icario is the leading health action company that deeply understands people, giving our clients the data and tools they need to reach further, overcome barriers, personalize outreach, and connect with people like they’re human. Using whole person data, behavioral science, and digital-first omnichannel pathways, we build long-term value for our customers by helping them put people first and deliver better outcomes faster. This is healthcare that knows us, meets us where we are, has a relationship with us, anticipates our needs, and smoothly and consistently connects us with the right care. This is healthcare that helps everyone live better. Ultimately, our mission is to help move people to do things that are good for them! We’re excited about the path ahead—are you ready to make the world a healthier place, one person at a time?

As Icario’s Content & Engagement Strategist, you will intimately understand and be a leader in the creation, education, implementation and optimization of Icario-specific content and engagement strategies to drive high-value activities across all healthcare markets.

While this role’s primary job function is writing, we’re searching for someone with a design-centric mindset who can think critically about how copy can flow into design and serve as a great partner to downstream teams. You will need to have experience and expertise in developing innovative member journeys that drive engagement through multiple modes of communication with messaging rooted in behavioral science. Being successful in this role requires an understanding of the needs of these markets from a healthcare-quality perspective to be able to provide insight and answer questions to inform the product management process. This role is central to the company’s value creation engine and serves as an important driver for all engagement strategies.

For positions offering fully remote flexibility, please keep in mind all Icario employees must live within the United States full time. All employee work conducted for Icario must be performed within the United States.

Requirements

• BA/MBA with healthcare and well-being industry consumer engagement experience preferred, extensive demonstrated relevant experience will also be considered
• 3+ years experience in strategic program development for health plans
• Deep knowledge of all lines of business within health insurance plans, including Medicare, Medicaid and Commercial
• 2+ years building business strategy and tactical plans
• 2+ years in marketing, communication strategy, patient education or healthcare engagement
• Experience working with business partners to define and build program capabilities
• Excellent communicator and collaborator
• Demonstrated ability to accurately prioritize and organize work; be detail-oriented; and understand when urgency is required
• Knowledge of measurement and analytics practices
• Ability to work independently and proactively bring forward ideas and new solutions

Responsibilities

• Assemble data and assess engagement metrics, in an effort to understand, define, and affect healthcare engagement that enhances current engagement journey flows and activities as well. as develop new engagement strategies to support Icario Products
• Ensure consistency of content tone, style, and messaging across all products, in line with client brand voice and regulatory requirements
• Develop persona-specific engagement plans, strategies, and frameworks in order to drive high-value behaviors
• Serve as both a subject matter expert and lead to ensure internal and external content meets objective of the overall engagement plan
• Responsible for ensuring the engagements flows and overall member experience drive the highest performance Assess and progress the strategy, value, and use of existing and new engagement journeys and member experiences Development and implementation of a complete set of high-value member behavior specifications necessary to drive members from engagement to action across all markets (evolving as necessary)
• Continuously monitor user feedback, metrics, and analytics to measure the effectiveness of UX and content initiatives, iterating based on findings
• Work directly with clients, Product, Operations and other key delivery areas to flesh out requirements, key questions, and further details needed to build market-leading consumer engagement strategies
• Ensure all digital content adheres to healthcare regulations, data privacy standards, and accessibility best practices (e.g., WCAG)
• Comply with Icario's compliance and security policies, complete all required training, and safeguard the confidentiality, integrity, and availability of Icario's PHI and PII
• Additional duties as assigned
• Embody Icario’s values

Benefits

• 4+ weeks PTO, Summer PTO, and unlimited Health & Wellness PTO
• Competitive benefits package including: medical, dental, vision, disability, FSA, HSA, pet insurance, and more
• Generous 401k program with company match
• Company paid parental leave
• Work-life harmony
• $1,000 employee referral bonus program
• Fully remote & hybrid working models with office locations in Minneapolis, MN & Birmingham, AL

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level