Content Director
About The Position
Unicity International is a science-first metabolic health company on a mission to make the biology of better health accessible to everyone. Our flagship productsincluding Unimate and Balancedeliver measurable results backed by clinical research and over 30 published studies. With operations spanning 50+ markets and a passionate global field of independent distributors, Unicity isnt riding a trend. Were building the future of metabolic health. Think of this role as running an internal creative agency. Every department at UnicitySales, Marketing, IT, Eventsneeds high-quality content to do their jobs well. Your team is the one they come to. Youll own the copy, design, and creative strategy behind our product pages, email journeys, social channels, sales tools, and distributor assets. Your mandate is simple: elevate everything. The right person for this role is equal parts creative leader and operational thinker. You obsess over the details that make content convertthe headline that stops the scroll, the email sequence that nurtures to close, the product page that makes the science feel simple and the purchase feel obvious. And youre using AI tools every day to help your team produce more, faster, and at a higher bar than anyone expects. If you want to manage a backlog and push pixels, this isnt the role. If you want to shape how a global health brand shows up everywhere it matterskeep reading.
Requirements
- Creative range You can write sharp copy and art-direct compelling design. You dont have to do everything yourself, but you have strong taste and high standards across both disciplines.
- Conversion instincts 3+ years of experience creating content that drives measurable outcomesclicks, conversions, revenue, engagement. You know what works and can explain why.
- Email marketing depth Hands-on experience building email journeys, segmentation strategies, and lifecycle campaigns. You think in sequences, not one-offs.
- AI-native workflow Youre already using AI tools daily for writing, design, ideation, or productionand you have a vision for how to scale that across a team.
- Operator mindset You know how to run an intake process, prioritize competing requests from multiple stakeholders, and ship quality work on deadline.
- Health & science enthusiasm Genuine interest in metabolic health and an ability to translate complex science into content that resonates with real people.
- Builder energy You dont wait for a brief. You see gaps, pitch solutions, and move.
Responsibilities
- Product Pages & Website Copy Own the words and design on our DTC product pages. Your goal is clarity, conversion, and a customer experience that makes the science accessible and the next step obvious.
- Email Journeys & Lifecycle Marketing Architect and optimize email sequences that nurture prospects, onboard customers, and drive retention and reorders.
- Social Content & Design Lead the creative direction for social channels, producing thumb-stopping visuals and copy that build brand and drive action.
- Sales & Recruiting Assets Create presentations, one-pagers, videos, and tools that help our field distributors sell products and recruit effectively.
- Cross-Departmental Creative Serve as the creative hub for the company. Sales, Marketing, IT, Events, and leadership all rely on your team for polished, on-brand, effective content.
- AI-Augmented Production Integrate AI tools into your teams workflows for copywriting, image generation, design iteration, and content repurposing. Youre not just using AI yourselfyoure lifting the entire teams output with it.
Benefits
- Heath, Dental, Vision, Life and other benefits that begin within a month
- Paid Parental Leave
- Generous vacation allowance in addition to company paid holidays
- 401(k) with company match
- Substantial company product allowance
- Reimbursement for internet, cell phone and gym/wellness activities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
