Content Data Analytics Manager

Crunchyroll-posted 7 months ago
$140,000 - $175,000/Yr
Full-time • Manager
Los Angeles, CA
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We are seeking a world-class Manager, Content Analytics to lead our efforts in transforming data into actionable insights that shape our content strategy. You will play a critical part in driving the success of our streaming platform by measuring content performance, supporting the content green light process, and enhancing data offerings that empower licensors. The ideal candidate will have a strong background in advanced analytics, stakeholder management, and team leadership, with a passion for delivering measurable impact.

  • Develop and implement a comprehensive content analytics strategy to measure and optimize content performance across key metrics such as engagement, retention, and monetization.
  • Design and execute advanced analyses to uncover trends, audience preferences, and content ROI.
  • Build scalable, self-serve dashboards and tools to democratize data access for non-technical stakeholders.
  • Design and deploy methodology that informs content greenlighting, audience forecasting, and performance benchmarking.
  • Collaborate with data engineering teams to ensure robust data pipelines and infrastructure for content analytics.
  • Collaborate with content licensors, producers, and programming teams to develop intuitive data products that provide actionable insights into audience engagement and preferences.
  • Translate complex data into clear, compelling narratives that empower creative decision-making.
  • Provide training and documentation to ensure effective use of analytics tools by internal teams.
  • Develop frameworks to evaluate the ROI of localization and dubbing efforts across different markets, ensuring alignment with audience preferences and business goals.
  • Analyze localization and dubbing workflows to identify opportunities for efficiency and scalability without compromising quality.
  • Collaborate with finance, operations, and content teams to implement strategies that maximize the value of localization investments while maintaining cost-effectiveness.
  • Hire, mentor, and lead a high-performing team of analysts, fostering a culture of curiosity, collaboration, and continuous improvement.
  • Define team goals, set clear expectations, and provide regular feedback to drive professional growth.
  • Scale the analytics function to meet the evolving needs of the business, ensuring alignment with company objectives.
  • 5+ years of experience in analytics roles, with 3+ years in a leadership capacity.
  • Experience in VOD streaming content analytics, including audience measurement and content performance evaluation.
  • Familiarity with content greenlighting, programming, and audience segmentation strategies.
  • Proficiency in data visualization platforms such as Tableau, Looker, or Power BI.
  • Advanced SQL skills for querying and analyzing large datasets.
  • Familiarity with tools like Mixpanel, Amplitude, or Google Analytics.
  • Experience with Databricks, cloud-based data warehouses (e.g., Snowflake, BigQuery), and CDPs like Segment or mParticle.
  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance.
  • Health Saving Account HSA program.
  • Health care and dependent care FSA.
  • 401(k) plan, with employer match.
  • Employer paid commuter benefit.
  • Support program for new parents.
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