Content Curation Manager

Expedia Group-posted 5 days ago
Full-time • Manager
5,001-10,000 employees
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Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Content Curation Manager (CRM) We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Do you love building scalable systems and enabling teams to work smarter? Expedia Group is seeking a detail-oriented and process-driven professional to join our Traveler Engagement and Loyalty (TEaL) organization. As Manager, Content Curation, you will be responsible for managing and optimizing our CRM Content Library to ensure accuracy, usability, and compliance—empowering creative, brand, and CRM teams to deliver high-performing campaigns across Expedia, Hotels.com, and Vrbo.

  • Oversee daily management of the CRM Content Library, ensuring all content is accurately ingested, tagged, versioned, and easily accessible
  • Maintain rigorous standards for metadata, naming conventions, taxonomy, and tagging patterns to ensure consistency and optimal search-ability
  • Own version control and content block management, supporting quarterly refresh cycles to maintain relevance and compliance
  • Coordinate controlled removal or archiving of outdated or non-compliant content in line with governance standards
  • Run quality assurance (QA) processes across languages, devices, and CRM templates to verify content functionality and correctness
  • Develop and manage workflows for content review, stakeholder approvals, and legal checks when required
  • Lead regular audits on the content library, monitor reported errors, and take action to resolve issues efficiently
  • Manage intake, curation, and uploading of new content blocks, coordinating with Content Creation, Creative, and Brand teams
  • Tag and categorize new and updated content accurately by brand, journey stage, message type, and other key parameters
  • Evaluate and refine tagging schemas, workflow automations, and tool features to improve content accessibility and speed to market
  • Serve as the primary point of contact for content ingestions, queries, and updates from cross-functional teams
  • Share best practices, process guidance, and system training to creative, campaign, and production teams
  • Track key metrics such as percentage of content refreshed quarterly, average time to curate new content, and error rates
  • Gather user feedback to inform continuous improvement of content curation processes and tool usage
  • Minimum 5+ years in content operations, asset management, or library curation roles, ideally within a CRM or digital marketing setting
  • Hands-on experience managing digital asset management (DAM) or content library systems, including taxonomy design and tagging implementation
  • Strong working knowledge of metadata structures, version control, naming standards, and workflow automation
  • Proven ability to run content QA checks across multiple languages and platforms (ideally including Salesforce or similar CRM tools)
  • Demonstrated track record in executing audits, resolving errors, and refreshing large content repositories on a defined cadence
  • Experience collaborating with creative, campaign, and technical teams to deliver operational excellence
  • Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment
  • Strong communicator, adept at training users, documenting processes, and driving adoption of new systems or standards
  • Familiarity with performance metrics and dashboard/reporting tools to monitor library usage and content quality
  • full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
  • medical/dental/vision
  • paid time off
  • Employee Assistance Program
  • wellness & travel reimbursement
  • travel discounts
  • International Airlines Travel Agent (IATAN) membership
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