Content Creator

Sees Candy Shops • San Francisco, CA

316d • $75,000 - $90,000

About The Position

Work is Sweet! 'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service. The Social Media Engagement Marketing Associate is a self-starter who is passionate about social media and creating sweet social content that builds strong relationships with See's customers.

Requirements

• Three years of hands-on B2C social media community management experience.
• Sprout Social, Canva, Google Analytics and Curalate experience a plus.
• Strong analytic and problem-solving skills; detail-oriented mind-set.
• Ability to manage multiple projects and priorities.
• Bachelor degree in Marketing or related field required; equivalent related work experience may be considered in lieu of degree.
• Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

Nice To Haves

• Exceptional verbal, written, and interpersonal communication skills.
• Master of social media best practices.
• Be a strong storyteller with a creative eye for aesthetics.
• Self-starter and resourceful problem-solver.
• Social media curiosity and an affinity for popular culture and content.
• Have a passion for food (sweet tooth helps).
• Basic understanding of social media analytics.
• Strong customer-facing communication.
• Ability to thrive in a fast paced, always-on social media environment while being detail-oriented.
• Project management.
• Ability to make effective and efficient time management decisions.
• Prepare and assess success of programs against Key Performance Indicators (KPIs).

Responsibilities

• Co-own social media content calendar from ideation to execution with input from Marketing Manager.
• Use social listening and publishing tools to publish content, identify influencers and opportunities, monitor and engage in conversation and manage assets as well as other content.
• Strengthen relationship with our online community by responding promptly to questions and comments as the See's brand, using proper tone and voice across all social media channels and in social direct messages.
• Work with Customer Care team as needed in relation to customer service-related engagements on social channels.
• Drive community growth and engagement across all channels with relevant hashtags, alignment to trends and interests of the audience.
• Attend and capture content during specific production runs at factories, onsite events, and any other major See's Events / Activations.
• Internal leader of social creative best practices.
• Research and identify new technology and innovation appropriate for See's in the ever-evolving digital trends.
• Make strategic recommendations to pivot campaigns as needed.
• Track analytics to establish key success patterns and target demographics.
• Prepare reports that detail key metrics and make recommendations on strategy pivots based on findings.
• Assists team with influencer strategy and cultivation.
• Seek out and coordinate celebrity gifting opportunities.
• Embrace and express See's company and brand values.
• Performs special projects as assigned by management.
• Responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness.

Benefits

• Generous medical benefits.
• Financial benefits including 401(k) eligibility.
• Various paid time off benefits, such as vacation, sick time, and parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree