Content Creator (hybrid)

Utica National Insurance Group • New Hartford, NY

9h • $69,000 - $95,000 • Hybrid

About The Position

At Utica National Insurance Group, 1,500 employees countrywide take our corporate promise to heart every day: To make people feel secure, appreciated, and respected. Utica National Insurance Group is an "A" rated $1.5B award-winning, nationally recognized property & casualty insurance carrier. Operating along the Eastern half of the United States, based in our Home Office in Central New York, with Regional Office locations including Boston, NYC, Atlanta, Dallas, Columbus, Richmond, Chicago. We are looking for a dynamic and strategic Content Creator to lead the day-to-day management of our external digital channels and craft compelling, high-impact content that informs, inspires, and engages. This role is ideal for a creative professional who thrives in a collaborative environment and is passionate about delivering content that supports business goals and enhances brand presence.

Requirements

• Bachelor's Degree- Degree in Marketing or Communications preferred.
• 4-7 years- Digital Content Creation, Digital Strategy and Social Media Management.

Responsibilities

• Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
• Collaborate across all business segments to ensure our digital presence supports and enhances our business offerings and delivers our messages effectively.
• Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.
• Work with senior leadership, subject matter experts, product specialists, and designers to create compelling content and product announcements.
• Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
• Monitor, analyze, and report on the performance of digital channels/activities using tools like Google Analytics feeding back to stakeholders and using the data to inform future activities.
• Assist the Marketing and Communications Team in creating and executing a communications strategy designed to increase engagement with our audiences and stakeholders and driving traffic to our digital content.
• Develop creative ideas, suggest new innovative ways of delivering digital content, and keep up to date with the latest digital marketing trends.
• Performs other duties as assigned.
• Conforms with all corporate policies and procedures.

Benefits

• Medical and Prescription Drug Benefit
• Dental Benefit
• Vision Benefit
• Life Insurance and Disability Benefits
• 401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
• Health Savings Account (HSA)
• Flexible Spending Accounts
• Tuition Assistance, Training, and Professional Designations
• Company-Paid Family Leave
• Adoption/Surrogacy Assistance Benefit
• Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
• Student Loan Refinancing Services
• Care.com Membership with Back-up Care, Senior Solutions
• Business Travel Accident Insurance
• Matching Gifts program
• Paid Volunteer Day
• Employee Referral Award Program
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level