Content Creator

University of Minnesota • Crookston, MN

50d • Onsite

About The Position

The University of Minnesota Crookston is looking to add a multi-faceted content creator to their marketing and communications team. This role will focus on creating digital, video, and print content to be used across all University marketing and communication channels including but not limited to; web, social media, print, radio, TV, billboard, etc. with the purpose of story telling to current and prospective students, faculty and staff, and the greater community. The Content Creator supports the university's marketing and communication efforts by developing and producing engaging, accurate, and on-brand materials. This position requires a balance of creativity and analytical thinking, with strong communication skills and attention to detail. A successful candidate will be organized, able to manage multiple priorities, and meet deadlines while maintaining accuracy and consistency across all projects. This role demands both creative initiative and disciplined execution to ensure high-quality, error-free content delivery. This position is located on the Crookston, MN campus. 12 month position with 100% FTE Supervision: This position reports to the Assistant Director of Marketing & Communications.

Requirements

• BA/BS degree in marketing, communications, advertising, graphic design, digital media or similar.
• Four years of experience creating content.
• Strong written, oral, and interpersonal communication skills.
• Experience with content creation and editing software (Canva, Adobe Creative Suite, iMovie, etc.)
• Familiarity with social media platforms and best practices.
• Ability to follow brand standards and style guides.
• Collaborative team player with the ability to manage multiple projects at once.

Nice To Haves

• Marketing campaign management experience.
• Experience with motion graphics or digital animation.
• UX/UI experience.
• Experience with Google Analytics or Looker Studio.

Responsibilities

• Capture, edit, and produce high-quality photo and video content for marketing and communication purposes.
• Design visually engaging graphics and promotional materials consistent with university brand standards.
• Write and edit clear, compelling copy for use across digital and print platforms.
• Maintain organized content files and ensure all materials meet accessibility and quality standards.
• Publish and update content on the university website, social media channels, and other digital platforms.
• Coordinate the distribution of newsletters, announcements, and promotional emails to targeted audiences.
• Share news stories and visual content with local and regional media outlets to increase visibility.
• Monitor engagement and respond to online interactions as appropriate to maintain a positive university presence.
• Collaborate with marketing and communications staff to develop creative content ideas that support institutional goals.
• Use analytics tools to track content performance and audience engagement across platforms.
• Evaluate data to identify trends and recommend strategies for improved reach and effectiveness.
• Continuously refine and optimize content approaches to enhance brand awareness, engagement, and conversion outcomes.
• Work closely with departments, faculty, and student organizations to identify storytelling opportunities.
• Coordinate with outside vendors, photographers, videographers, and media professionals as needed for content production and distribution.
• Develop and maintain positive relationships with local and regional news and media contacts.
• Manage project timelines, deliverables, and approvals to ensure efficient production and publication.
• Maintain photo, video, and design equipment, and organize digital asset storage systems.
• Contribute to team meetings, planning sessions, and shared initiatives that advance university marketing and communications goals.
• Occasional event support including planning, coordination, & execution.
• Other duties as assigned.

Benefits

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees