Content Creator

Moon Valley Nurseries • Scottsdale, AZ

2d • Onsite

About The Position

The Content Creator is responsible for developing and executing a content-first strategy across Moon Valley Nurseries’ social media and owned channels. This role focuses on producing educational, informative, and brand-aligned content designed to build trust and engagement with target audiences, particularly Gen X and Boomer demographics. The position requires a balance of strategic planning, hands-on content creation, and performance analysis to ensure continuous improvement and alignment with business objectives.

Requirements

• Proven experience in content creation, social media management, or digital marketing
• Strong writing, editing, and storytelling skills
• Understanding of digital behavior and content consumption patterns of Gen X and Boomer audiences
• Experience capturing and editing short-form video and photography
• Analytical mindset with the ability to interpret performance data and apply insights
• Proficiency with content and social media tools, including Canva, Sprout Social, and CapCut
• Strong organizational skills and attention to detail
• Customer-focused mindset with an understanding of brand representation

Nice To Haves

• Interest or familiarity with plants, landscaping, or outdoor living is preferred

Responsibilities

• Develop and execute a comprehensive content strategy across social and owned platforms, including Facebook, Instagram, LinkedIn, YouTube, Pinterest, and the company blog
• Build, manage, and maintain an integrated content and editorial calendar
• Create original, educational, and brand-consistent content to support engagement and audience growth
• Write clear, effective copy tailored to platform-specific audiences
• Capture and edit photo and video content for digital distribution
• Support customer engagement and assist in managing brand reputation across social platforms
• Monitor content performance and analyze data to optimize future content strategies
• Ensure consistency in brand voice, messaging accuracy, and overall content quality
• Identify and manage social media vendors & influencers, partner with agency on paid social amplification and budgets.

Benefits

• competitive salaries
• medical insurance
• 401(k)
• holidays
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees