Content & Creator Strategist

SLIM CHICKENS • Fayetteville, AR

6d

About The Position

Slim Chickens is looking for a Creative + Creator Strategist who lives at the intersection of creative storytelling, performance marketing, and creator-led content. You’ll concept, script, and guide the production of high-volume, fast-turn content that fuels our organic channels and paid social engine (Meta, TikTok, YT Shorts, Snap). Your mission: produce hooks, angles, and UGC-led ideas that drive scroll-stopping moments and real traffic to restaurants. You’ll partner closely with our Paid Social, Influencer, and Performance Marketing teams to bring the Slim experience to life through creators and on-the-ground content. This role is perfect for someone who can think creatively and analytically — someone who loves data, eats trends for breakfast, and knows how to turn insights into performance-driven creative.

Requirements

• 3–5 years in creative strategy, paid-social creative, UGC creative direction, or creator management
• Strong understanding of Meta/TikTok ad formats and hooks that convert
• Ability to write quickly, creatively, and commercially
• Experience analyzing creative performance metrics
• Understanding of UGC rights, contracting, and creator workflows
• Comfortable on-set, directing creators, and gathering content

Nice To Haves

• Experience with AI creative tools (Runway ML, Midjourney, Pika, Sora, LTX Studio, ElevenLabs, etc.) is a strong plus

Responsibilities

• Write hooks, scripts, angles, and storylines for 15–25 new ad iterations per week
• Generate high-volume creative concepts aligned to testing priorities (offers, products, seasonal LTOs, new openings)
• Break down top-performing ads to identify patterns and repeatable formulas
• Build “creative playbooks” that guide both in-house and creator-made content
• Pull insights from performance dashboards (ROAS, CPA, hook-rate, CTR) to guide creative decisions
• Partner with Paid Social team to determine which concepts to scale, kill, or iterate
• Recommend new audience angles, content styles, and creative frameworks based on performance data
• Manage a roster of creators producing content weekly
• Brief creators with scripts, hooks, product shots, and brand guidelines
• Source new creators and emerging faces suited for Slim’s brand
• Handle usage rights, licensing windows, and ad-level approvals
• Coordinate with the Influencer team for seeding, gifting, and UGC sourcing
• Partner with Field Marketing and local teams to coordinate on-site shoots for openings and events
• Work with the Content Producer to execute high-priority scripts
• Has a thorough understanding of Slim Chickens' established operating systems (e.g., quality, security, office environment, company policies, safety) and recognizes the responsibility to stay updated on these systems and the role this position plays in supporting them.
• Performs other duties as necessary in support of business objectives

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Flexible Spending Account
• 401(k)
• Parental Leave
• Pet Insurance
• Paid time off
• Life Insurance
• Tuition reimbursement
• Adoption Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees