Content & Brand Activation Specialist

Foundation Wellness • Wadsworth, OH

11h • Remote

About The Position

Foundation Wellness is a global leader in foot health and performance solutions, trusted by athletes, clinicians, and everyday movers alike. As the parent company of brands like CURREX and PowerStep, we design innovative, activity-specific products engineered to help people move better, feel better, and stay active longer. We are seeking a highly creative, sports-savvy Social Content & Brand Activation Specialist to capture authentic athlete and consumer moments, fuel social media growth, and bring our brands to life across digital, retail, and in-person environments. This role will primarily focus on Currex, but may work with other brands in the Foundation Wellness Portfolio. Reports to: VP of Marketing Location: Anywhere in the US, but preference may be given to candidates who commute to Wadsworth, Ohio a couple times a month As part of our hiring process, we ask you to complete the Culture Index Survey. Failure to complete will result in an incomplete application. Click this link (or copy & paste in your browser): https://go.cultureindex.com/p/3CYxCv5X8j

Requirements

• 2+ years of experience in social content creation, sports content, influencer coordination, or a similar role
• Strong creative instincts and understanding of social trends, hooks, and storytelling
• A genuine passion for sports - comfortable interacting with athletes, influencers, coaches, and event staff
• Ability to travel frequently to events (approximately 50% travel)

Nice To Haves

• Experience with influencer management platforms (e.g., AspireIQ, Cohley, Grin) is a plus.

Responsibilities

• Capture content of athletes, teams, events, customers, and real users at tournaments, races, expos, gyms, and retail activations.
• Film and create dynamic short-form videos (Reels, TikToks, Stories, YouTube Shorts).
• Edit content using native social tools and mobile editing apps (e.g., CapCut, InShot, Canva).
• Create platform-native, trending content using existing brand assets (photos, footage, influencer clips, athlete content, lifestyle imagery, etc.)
• Develop engaging concepts for social content using storytelling, humor, trends, transitions, or hooks that align with CURREX brand tone.
• Write engaging, on-brand copy for captions, on-screen text, and storytelling elements.
• Publish real-time content during key sporting events and brand activations.
• Own the planning, scheduling, and execution of the organic social content calendar, ensuring content aligns with campaign priorities, product launches, and brand storytelling goals.
• Stay ahead of social trends, editing styles, transitions, audio, and emerging formats across TikTok, Instagram, Facebook, YouTube, and Snapchat.
• Monitor sports, athlete, and fitness content trends to inform creative direction.
• Conduct competitor reviews across running, basketball, soccer, pickleball, and outdoor categories to identify opportunities.
• Support relationships with influencers and athletes once contracts are signed, ensuring all deliverables, timelines, and brand guidelines are met.
• Coordinate athlete and influencer PR boxes, content kits, and seasonal gifting.
• Collect and share influencer-generated content for use in organic, paid, email, and retail channels.
• Direct athletes or event participants when needed and capture candid, authentic moments.

Benefits

• Medical, Dental, Vision offered day 1
• HSA/FSA
• Company matched 401k
• Paid holidays and vacation
• Tuition Reimbursement
• And much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed