Container Optimization Marketing Manager - PerfectScale by DoiT

DoiT

2h•Remote

About The Position

Container Optimization Marketing Manager - PerfectScale by DoiT Location Our Container Optimization Marketing Manager - PerfectScale by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada. Who We Are DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. The Opportunity The Container Optimization Marketing Manager, reporting to the VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s Kubernetes optimization business. This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position PerfectScale optimization as mission-critical for modern cloud and data teams. This role sits at the intersection of: Kubernetes optimization Kubernetes observability and governance Performance and cost efficiency for enterprise container workloads You are accountable for turning strategy into measurable revenue impact.

Requirements

3 to 5 years in B2B marketing, demand generation, or product marketing
Experience marketing to Kubernetes engineering, container, or FinOps audiences
Familiarity with Kubernetes, containers, or cloud data workloads
Strong strategic planning capability combined with hands-on execution
Demonstrated success driving pipeline growth in a technical B2B environment
Experience partnering closely with sales leadership

Nice To Haves

Thinks in terms of revenue, expansion, and economic value
Understands enterprise data teams and cloud cost pressures
Comfortable owning a business unit narrative
Can centralize and prioritize across competing marketing inputs
Moves fluidly between strategy and execution
Data-driven and outcome-oriented

Responsibilities

Business Unit GTM Strategy & Centralization
Serve as the primary marketing lead for the PerfectScale business unit
Translate revenue targets and expansion goals into a unified quarterly marketing strategy
Define ICP segmentation across Kubernetes users, enterprise container teams, and CSP related solutions
Shape economic narratives around data platform waste reduction and performance optimization
Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
Ensure PerfectScale positioning is clearly differentiated in the data optimization market
Integrated Campaign Strategy & Execution
Lead and direct cross-functional execution across:
Growth and Digital
Paid search around Kubernetes optimization
LinkedIn targeting for data engineering and FinOps leaders
Retargeting strategies tied to Kubernetes optimization interest
SDR campaign enablement and follow-up strategy
Content
Kubernetes optimization guides
Kubernetes efficiency playbooks
Case studies showing measurable cost reduction outcomes
Economic value narratives tied to cost savings
Creative
Campaign themes for Kubernetes optimization
Visual positioning aligned to enterprise Kubernetes usage
Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
Kubernetes Optimization Demand Generation
Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:
Kubernetes digital campaigns
Kubernetes optimization webinars
Executive roundtables for Kubernetes and FinOps leaders
Campaign landing pages tied to measurable cost outcomes
Content programs built around “Kubernetes optimization”
Drive performance against:
Marketing sourced pipeline
Customer expansion
Cost per qualified meeting
Pipeline velocity
Webinar & Thought Leadership Strategy
Move beyond one-off webinars and build a repeatable Kubernetes narrative:
Develop quarterly thought leadership themes around Kubernetes efficiency
Position PerfectScale as the intelligent optimization layer for Kubernetes
Align with Product and BU Sales to highlight roadmap and innovation
Ensure conversion from registrant to opportunity is structured and measurable
Performance & Revenue Accountability
Partner with Content, Growth, Sales, and RevOps to create visibility into:
Cost per lead and cost per meeting
Conversion to opportunity
Pipeline contributionInfluenced revenue
Continuously refine programs based on performance data and economic outcomes.