Consumer Technical Insights Manager
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About The Position
In the role of Consumer Technical Insights Manager at Molson Coors Beverage Company, based in Milwaukee, WI, you will play a pivotal role in leveraging trends, qualitative and quantitative consumer research, as well as sensory science, to deliver valuable consumer technical insights. These insights will be instrumental in guiding the development of new products that resonate with our consumers. This position is integral to our mission of brewing beverages that unite people and celebrate life's moments, and it reports directly to the Director of R&D & Innovation - Beverage. As a Consumer Technical Insights Manager, you will lead a team of consumer scientists dedicated to delivering technical insights that inform our new beverage and packaging development processes. You will collaborate closely with various teams, including Marketing Insights, Marketing Innovation, and R&D Beverage Development, during the concept stages to shape and deliver technical targets and sensory attributes for differentiated new liquid development projects. Your role will also involve proposing, designing, and implementing research initiatives to address key consumer questions, supporting Quality, Beverage R&D, and Packaging R&D teams while effectively managing the CTI budget. You will be responsible for designing studies that provide fundamental insights into consumer sensory preferences, identifying white space opportunities for R&D programs, and validating new beverage and packaging technologies through consumer research. Additionally, you will develop research proposals, suggest methodologies, and identify suitable vendor partners for collaboration. Introducing new research methodologies, including the application of machine learning and AI, will be a key aspect of your responsibilities. You will also manage external agency/vendor partners, oversee temporary staff, and ensure the successful execution of consumer research studies led by the CTI team.
