Consumer Research Manager, Keebler
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About The Position
As the Consumer Research Manager for the Keebler brand and On-the-Go (OTG) product category teams in the USA, you will play a pivotal role in driving the brand's success. You will be responsible for generating consumer insights that inform marketing mix decisions, such as price, pack, promotion, and communication (TV, digital, graphic, etc.) for both in-market and innovation products. Your expertise will directly influence significant investments in advertising and promotion, impacting substantial net sales. Leveraging your strong marketing acumen, commercial understanding, and analytical skills, you will drive strategic decisions and utilize your consultative skills and strategic thinking to influence key stakeholders. You will apply your basic understanding of statistics and proficiency across a broad range of quantitative and qualitative research methods, including concept testing, food sensory evaluation, communication testing, packaging and graphics testing, price testing, test marketing, segmentation, and attitude and usage testing. Additionally, you will oversee the purchase and execution of research spending to achieve objectives and directly influence the investment in advertising and promotion spending. This role is hybrid and will be based in our Chicago, IL offices.
