Consumer Practice, Senior Associate / Associate Director

Rf Binder Partners • New York, NY

281d • Remote

About The Position

We are looking for a well-rounded, consumer-focused communications professional with 2-4 years of experience to join our award-winning team, working on national brands you recognize and love. This individual will have experience working in an agency setting in an earned media role, as well as experience with or an interest in social media and influencer work. This role offers a unique opportunity to work across channels and expand your integrated expertise in a hands-on manner with access to myriad opportunities for growth. Consumer brands experience necessary. Experience with food and beverage brands is a plus. This position requires strong creative writing and analytical skills for the development of program plans, pitches, press releases, presentations, backgrounders, briefing documents and social media content. The right candidate can masterfully identify appropriate media targets and oversee the development of media lists to ensure client coverage. Ideally, you may have existing relationships with editors, writers and contributors at consumer media outlets - and strive to develop new relationships on behalf of the firm and clients, pitching new story ideas to generate media coverage. You love to think creatively to develop brand content and campaigns that resonate with clients, consumers and media. You are passionate about the latest trends and look to share the latest industry news, topics and issues with teams to inspire creativity. Additionally, you view earned media with an integrated approach and have experience or an appetite to learn more about integrated channels including influencer marketing and social media content creation. This exciting role will also allow you to contribute to strategic planning and execution of consumer activations and events, flexing your strong project management skills and an enthusiasm for educating and interacting on-the-ground with consumers and media.

Requirements

• 2-4 years of experience in a communications role, preferably in an agency setting.
• Strong creative writing and analytical skills.
• Experience with consumer brands, particularly in food and beverage is a plus.
• Ability to develop and maintain relationships with media contacts.
• Strong organizational skills and time management.
• Ability to work collaboratively in a team environment.

Nice To Haves

• Experience with influencer marketing and social media content creation.
• Existing relationships with editors, writers, and contributors at consumer media outlets.
• Interest in identifying the latest social media and influencer trends.

Responsibilities

• Develop program plans, pitches, press releases, presentations, backgrounders, briefing documents and social media content.
• Identify appropriate media targets and oversee the development of media lists.
• Pitch new story ideas to generate media coverage.
• Develop brand content and campaigns that resonate with clients, consumers, and media.
• Contribute to strategic planning and execution of consumer activations and events.
• Manage multiple projects concurrently under tight deadlines.
• Field questions from Associates and advise on project management skills.
• Develop creative client-ready content that illustrates understanding of the client's brand/product.
• Execute influencer campaigns that see high engagement and strong results.
• Share industry trends and interesting PR and marketing examples with the team.

Benefits

• Flexible/Hybrid work environment
• Health, Dental, Vision, Disability, and Life Insurance
• 401K
• FSA Medical and FSA Dependent Care
• Pre-Tax Transit and Metro Cards
• Professional career and growth plans
• Robust learning and development programming
• Mentor program
• Employee referral and new business incentive programs
• Cell phone reimbursement
• Wellness stipend
• Generous PTO and paid holidays
• Summer Fridays
• Civic Engagement Days
• Bagel Wednesdays
• Social Justice Committee
• Voting Club

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services