Consumer Lifecycle Marketer
About The Position
Hinge Health is seeking an experienced Consumer Lifecycle Marketing Associate Manager to lead growth marketing initiatives that enhance user engagement, retention, and business outcomes across our product suite. This role requires strong marketing and analytical skills, sound professional judgment, and the ability to navigate ambiguity while working on diverse challenges. You will be responsible for independently managing workstreams, delivering measurable results with minimal oversight, and developing cross-functional influence and leadership. Key responsibilities include analyzing customer data, segmenting audiences, and designing personalized campaigns that connect with our diverse user base. You will also collaborate with product teams to launch new program features aimed at driving incremental engagement and retention. We’re looking for someone with a proven ability to develop and execute marketing strategies at scale, a passion for delivering value to consumers, and a commitment to helping people move beyond pain. If this sounds like you, we’d love to meet you.
Requirements
- 4+ years of experience in growth marketing, lifecycle marketing, or a related field, preferably in a fast-paced, cross-functional environment.
- Demonstrated ability to independently lead multiple projects or campaigns from ideation through execution and analysis.
- Excellent written and verbal communication skills; able to tailor messaging for technical and non-technical audiences.
- Strong analytical skills; comfortable working with data to inform strategy and measure results.
- Proven ability to collaborate effectively with cross-functional teams and manage stakeholders.
- Comfort with ambiguity and ability to exercise sound professional judgment.
- Growth mindset and proactive approach to problem-solving and continuous improvement.
Responsibilities
- Develop and refine messaging and positioning that clearly communicates our value proposition and differentiators to target audiences.
- Design and optimize lifecycle and growth marketing campaigns to drive member engagement, retention, and measurable business impact, working with creative and marketing automation teams.
- Conduct and leverage market research and audience analysis to inform marketing strategies and ensure alignment with audience needs and company objectives.
- Analyze marketing and campaign performance data to evaluate effectiveness, identify opportunities, and inform ongoing optimization efforts.
- Collaborate with stakeholders across Product, Data Science, Creative, and Marketing Automation to translate business decisions into actionable marketing plans and ensure alignment on goals.
- Own and drive product feature and program launches, from planning through execution and measurement.
- Proactively identify and troubleshoot issues, working with partners to resolve blockers and ensure program success.
- Prepare and present clear, data-driven updates and recommendations to stakeholders to inform decision-making.
- Build capabilities to independently lead complex workstreams and influence cross-functional partners.
Benefits
- Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
- Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
- Modern life stipends: Manage your own learning and development
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
