Consumer Insights Sr. Manager, NA Marketing

Ralph Lauren•New York, NY

51d•$85,000 - $135,000

About The Position

The Senior Manager, Consumer Insightsâ¯is a strategic leader within Ralph Lauren's North America Marketing organization, responsible for driving consumer understanding and insight-led decision-making across the region. Embedded within theâ¯North America Brand Strategy team, this person will play a pivotal role in shaping how Ralph Lauren connects with its consumers across channels, platforms, and experiences. Dually reporting to theâ¯Head of North America Brand Strategy and Global Head of CMI, the Senior Manager will lead research initiatives that deepen consumer understanding, enhance engagement, and measure the impact of marketing efforts. This role will also champion the value of insights across the NA organization, helping teams translate data into meaningful strategies and experiences that drive brand equity across the region.

Requirements

6+ years in Consumer Insights, Market Research, or related discipline.
Deep expertise in quantitative research methodologies and best practices.
Experience in qualitative research approaches and consumer behavior analysis.
Strong background in communications research, including advertising effectiveness.
Familiarity with social listening tools and syndicated research providers (e.g., Nielsen, Mintel, Kantar).
Proficiency in statistical analysis and data interpretation.
Exceptional communication skills - written, verbal, and visual. Translate complex data into simple narratives.
Proven ability to manage multiple projects and vendors in a fast-paced, matrixed environment.
Strong interpersonal skills and ability to influence cross-functional teams.
Passion for consumer-centric marketing, cultural relevance, and brand story telling.

Responsibilities

Lead and evolve consumer and customer research initiatives focused on North America.
Collaborate cross-functionally with NAM Brand Marketing, Media, Digital, and Social teams and Global CMI team to define research priorities and objectives.
Own and manage insights projects related to campaign measurement, digital marketing, social listening, and advertising/communications research (e.g., copy testing).
Design, manage, and analyze research including brand tracking, customer surveys, syndicated studies, and social listening.
Key partner during long range and annual business planning, representing consumer and business opportunities in partnership with customer insights (CIX) team
Transform complex data into compelling narratives and strategic recommendations.
Maximize existing research efforts to uncover deeper insights and drive business impact.
Track and provide insights on competitive growth strategies and marketing activities.
Track and provide insights on macro environment, macro and brand consumer sentiment and industry trends.
Deliver findings in clear, visually engaging, and actionable formats tailored to diverse internal audiences.
Partner with internal teams to embed insights into planning, creative development, and performance optimization.
Evangelize the value of consumer research across the organization.
Manage relationships with third-party research vendors and platforms to ensure quality and innovation.

Benefits

Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

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