Consumer Insights - Senior Analyst

Toyota Motor • Plano, TX

276d

About The Position

Toyota's Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Senior Analyst for the Lexus Team to support the consumer research needs of the Lexus brand and portfolio of current and future vehicles. The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups, Syndicated Studies, Surveys, Marketing and Product Clinics, Optimization Testing, and In-Market Tracking. Reporting to the Consumer Insights Lexus Team Manager, the person in this role will support the department's objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, marketers, and executives.

Requirements

• Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a closely related discipline, equivalent professional work experience.
• Understanding of and ability to critique quantitative surveys and qualitative discussion guides based on an agreed set of business questions and research objectives.
• Ability to synthesize both quantitative and qualitative research to develop concise, creative, and insightful reports, and to effectively communicate research findings to a diverse business audience.
• Strong relationship-building and influencing skills to effectively work with cross-functional project teams.
• Display expertise with a variety of research methods such as segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing and/or product clinics and various analytic techniques (e.g. chi square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis) and the ability to explain these techniques to internal clients.

Nice To Haves

• An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field.
• Deep understanding of the automotive industry.
• Analytical Platform experience such as R, SPSS, Tableau, SAS, or mTAB.
• Understanding of functions such as advanced product development, product management, brand management, brand marketing, and media, and experience conducting research for those functions.
• Experience researching consumer attitudes towards new technology, vehicle preferences, and lifestyles, with a specific focus on BEVs, PHEVs, and FCEVs.

Responsibilities

• Consult with client groups to provide advice on all aspects of the research process, translating business objectives into research questions.
• Manage a variety of quantitative and qualitative research projects with business partners.
• Select, design, and implement a variety of research methodologies to address relevant research questions.
• Work with TMNA agency partners and their strategy & insights teams.
• Analyze data to generate relevant and actionable consumer insights.
• Effectively communicate insights to a variety of audiences, from working-level teams to senior executives.
• Pro-actively monitor and recommend new and innovative ideas/approaches to address changing research needs and priorities.
• Manage assigned project financial and operational resources, including managing the purchasing and internal finance processes for assigned projects.

Benefits

• A work environment built on teamwork, flexibility, and respect.
• Professional growth and development programs to help advance your career, as well as tuition reimbursement.
• Team Member Vehicle Purchase Discount.
• Toyota Team Member Lease Vehicle Program (if applicable).
• Comprehensive health care and wellness plans for your entire family.
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota, regardless of whether you contribute.
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools, and more.
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree