Consumer Insights Researcher (Quantitative Focus).

Midea • Louisville, KY

256d

About The Position

To help continue our growth in North America, we are seeking a motivated and detail-oriented CMI Quant Researcher to join our Consumer & Market Insights team focused on laundry products. You will collaborate with passionate researchers, designers, and engineers to understand consumer needs, identify innovative solutions, and contribute to the development of the next generation of Midea laundry products.

Requirements

• Degree in Marketing, Business, Psychology, Statistics, or a related field.
• Strong understanding of basic survey creation and research design.
• Ability to synthesize disparate information sources into meaningful and actionable recommendations and business strategy.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Ability to quickly and easily summarize, integrate and interpret both qualitative and quantitative data.
• Experience with survey platforms (SurveyMonkey, Qualtrics, Conjointly).
• Ability to conduct basic data manipulation, analysis and visualization (constructing pivot tables, hypothesis testing, correlations, and descriptive statistics).
• Interest in learning and applying new research techniques and disciplines is a must.
• Strong experience in large dataset manipulation and analysis, including data cleaning, transformation, and visualization.
• Ability to analyze and interpret market trends to provide actionable insights for business strategies.

Nice To Haves

• Background using ML/AI to summarize and quantify qualitative data is helpful.
• Basic knowledge of common languages to wrangle, summarize, and analyze large data sets (Python, R, SQL) is a strong plus.
• Experience with market research analytic tools a plus but not required.
• Previous experience in a research or data analysis role is beneficial but not required.
• Familiarity with syndicated data sources such as Nielsen, IRI, or NPD is a plus.
• Knowledge of business intelligence tools and dashboarding tools such as Power BI, Tableau, or Google Analytics is a plus.
• Experience in market research methodologies, including consumer behavior analysis and competitive intelligence.
• Experience in household appliances.

Responsibilities

• Collect and manage data from a variety of sources, including market reports, consumer panels, competitive benchmarking, and syndicated platforms (e.g., TraQline, OpenBrand, Statista).
• Analyze and synthesize qualitative and quantitative data to uncover consumer insights and market trends that inform product and business strategy.
• Conduct secondary research, literature reviews, and web-based exploration to support ongoing research initiatives.
• Translate research findings into actionable recommendations and clearly communicate insights to cross-functional teams.
• Manipulate large datasets to identify patterns and support data-driven decision-making.
• Create simple research briefs that describe research methods to overseas teams.
• Plan and forecast research activities and update research planning documents.
• Design and develop questionnaires and surveys for various research projects.
• Support the creation and implementation of research methodologies.
• Identify new tools and platforms that improve research efficiency and communications of findings to external teams.
• Develop and execute market research initiatives, such as segmentation studies, pricing research, and concept testing.
• Work with stakeholders to refine research objectives and ensure alignment with business needs.
• Help manage and maintain research equipment and materials.
• Assist in setting up and conducting experiments and studies.
• Maintain organized and accessible research databases and repositories.
• Ensure data integrity and accuracy across all research activities.
• Obtain and gather quotes from vendors.
• Manage communication with recruiters.
• Collaborate with external market research firms to conduct large-scale quantitative and qualitative studies.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees