Consumer Insights Manager

Boar's Head Provisions Co-posted 3 months ago
Full-time • Mid Level
Sarasota, FL
1,001-5,000 employees
Food Manufacturing
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The Consumer Insights Manager is a newly created, pivotal role within the Boar's Head marketing team. This individual contributor will be the voice of the consumer, responsible for building and leading the consumer insights function to support all facets of our marketing efforts. You will be a strategic partner, providing the 'why' behind consumer behavior to inform everything from product innovation and brand strategy to shopper marketing and advertising effectiveness. We are seeking a seasoned research professional with the confidence and expertise to not only execute best-in-class research but also to critically evaluate and elevate our current practices. This role requires a leader who has experience working with and challenging external research vendors, to ensure we are always getting the most accurate and actionable insights.

  • Design, execute, and analyze a wide range of qualitative and quantitative research studies to address key business questions across the marketing spectrum.
  • Conduct research on product appeal, sensory analysis, claims testing, and concept validation to guide the innovation pipeline.
  • Uncover insights into the shopper journey, in-store behavior, and the effectiveness of point-of-sale materials and promotions.
  • Lead research on brand health tracking, advertising effectiveness (in-store and out-of-store), and messaging resonance.
  • Develop and implement a robust consumer segmentation framework to identify key consumer groups and inform targeted product development and marketing communications.
  • Conduct a comprehensive audit of existing research methodologies and vendor partnerships.
  • Oversee all relationships with external research suppliers, including vendor selection and project management.
  • Synthesize information from multiple sources into a cohesive and compelling narrative that provides clear, actionable recommendations.
  • Serve as a key partner to the product marketing, shopper marketing, media, and brand communications teams.
  • Partner closely with the internal analytics team to integrate syndicated market data.
  • Stay abreast of the latest industry trends, research methodologies, and consumer behaviors.
  • Develop and manage the annual consumer insights budget.
  • Bachelor's degree in Marketing, Statistics, Business, Psychology, or a related field.
  • 5-7+ years of experience in a consumer insights or market research role, preferably within the consumer-packaged goods (CPG) or food and beverage industry.
  • Proven experience in designing and leading a variety of research methodologies.
  • Deep knowledge of statistical methods and techniques used in consumer research.
  • Strong track record of translating research findings into actionable business insights.
  • Demonstrated experience in managing research vendors, including negotiating contracts.
  • Excellent analytical skills and the ability to synthesize complex information.
  • Exceptional communication and presentation skills.
  • Ability to integrate both first- and third-party research.
  • Familiarity with vendors such as Kantar, Qualtrics, iSpot, Nielsen, etc.
  • Knowledge of analytics platforms such as Circana is a plus.
  • A passion for understanding the consumer and a commitment to the quality and values that define the Boar's Head brand.
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