Consumer Insights Analyst

General Motors • Warren, MI

82d

About The Position

Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

Requirements

• Education: Bachelor’s degree in a related field.
• Experience: 5+ years’ experience in marketing, planning, and/or research.
• Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
• Problem Solving: Ability to work through complex, ambiguous problems and develop data-driven solutions.
• Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
• Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
• Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel. Proficient in data retrieval tools.
• Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.

Nice To Haves

• Advanced Education: Master’s degree or marketing research-related certifications.
• Statistical Knowledge: Familiarity with statistical methods (e.g., factor analysis, cluster analysis, latent class analysis).
• Tech Curiosity: Interest in automotive innovations including electric vehicles, infotainment systems, and safety technologies.
• AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
• Industry Knowledge: Solid understanding of the automotive market and competitive landscape.

Responsibilities

• Champion the Customer: Serve as the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
• Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
• Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
• Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
• Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
• Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
• Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees