Consumer Insight Senior Analyst
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About The Position
At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. You’ll help inspire the magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world! The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics), an organization within Disney Parks Experiences and Products Finance responsible for informing strategy development and influencing decision-making company wide. Consumer Insight’s role is to drive business value and consumer centric decision-making by deeply understanding both the consumer and the complexities of our business, leveraging actionable insights to identify new opportunities and execute strategies that meet desired business goals. We can only achieve this when we anticipate and address consumer needs and behaviors in ways that optimize the guest experience and drive improved business performance. To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise, including Walt Disney Imagineering, Global Business Development, Creative Entertainment, Marketing & Sales, Theme Park Operations, Resorts Operations, Merchandise, Food & Beverage, Revenue Management, Pricing, Forecasting, Public Affairs, and many others.
