Consumer Driven Health Strategy & Engagement Director

Empower Annuity • Greenwood Village, CO

126d • $94,200 - $133,050 • Remote

About The Position

The Consumer Directed Health Strategy & Engagement Director is an individual contributor role that supports the development and execution of Empower's Consumer-Directed Healthcare (CDH) segment strategy. The Director focuses on the positioning, adoption, and integration of CDH solutions, including Health Savings Accounts (HSAs), Health Reimbursement Arrangements (HRAs), Flexible Spending Accounts (FSAs), Commuter Benefits, and related offerings. The role requires regular collaboration with sales, relationship management, product, marketing, and consulting teams to support business growth and client retention. It reports to the Head of CDH and serves as a primary liaison between segment leadership and the CDH team.

Requirements

• Bachelor's degree required
• 5+ years of experience in benefits, healthcare, or financial services
• Experience in client-facing, consultant-facing, or sales support roles
• Ability to communicate complex benefit concepts clearly and effectively to diverse stakeholders
• Demonstrated success working cross-functionally and influencing in a matrixed organizational environment

Nice To Haves

• Advanced degree (e.g., MBA, MPH) or health/benefits designation
• Previous focus on CDH or workplace benefits
• Strong verbal and written communication skills, with proficiency in presentation and messaging development

Responsibilities

• Act as a subject matter resource and internal advocate for Empower's CDH products and services
• Collaborate with sales, relationship managers, and other segment stakeholders to support new business pursuits, finalist presentations, and client retention strategies
• Position unique products that are inclusive of a brokerage platform that allows for the offering of individual securities
• Represent the CDH business in external-facing engagements, including meetings with clients, consultants, and prospects
• Partner with internal teams (e.g. marketing, legal, operations) to ensure accurate and aligned messaging, positioning, and delivery models across segments
• Lead the development of segment-specific campaigns, enablement materials, and go-to-market positioning strategies
• Deliver training and internal education on CDH product value, positioning frameworks, and relevant industry trends
• Support thought leadership activities by contributing to internal briefings, industry events, and external communications
• Maintain an understanding of competitive positioning, client needs, and evolving benefit strategies to inform Empower's CDH segment approach

Benefits

• Medical, dental, vision and life insurance
• Retirement savings - 401(k) plan with generous company matching contributions (up to 6%)
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) facilitating inclusion and collaboration

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree