Consultant, Digital Marketing Data Analyst

LPL Financial•Fort Mill, SC

22h•Onsite

About The Position

We’re looking for a collaborative, detail-oriented Digital Marketing Data Analyst to join our Digital Marketing Analytics team. In this role, you’ll support personalized digital experiences and provide reporting and insights across marketing channels, including email, social, and web. You’ll work closely with partners across marketing, content, and technology to help measure performance, validate data, and contribute to targeted website and client journey experiences. This is an ideal role for someone early in their analytics career who is curious, eager to learn, and excited to grow their technical and marketing skills. This role will be based out of our Fort Mill, SC campus

Requirements

1-2 years of professional experience in marketing analytics, data analysis, or digital marketing
Experience in Adobe Experience Manager (AEM) tool suite
High attention to detail
Strong problem-solving abilities
Ability to partner and collaborate with offshore team members
Effective verbal and written communication
Ability to adapt to a fast-paced environment
Initiative and willingness to learn new tools/platforms
Ability to both collaborate and work independentlSolid analytical thinking and data interpretation
Experience manipulating and validating datasets
Ability to assess data quality and troubleshoot issues
Strong Excel skills
Familiarity with BI or data visualization tools (Tableau preferred)
Basic SQL skills for querying and exploration

Nice To Haves

Undergraduate degree in Business Analytics, Marketing Analytics, Statistics/Analytics, Data Science, or a related field
Expereice with Adobe Target
Basic JavaScript understanding
Basic HTML and CSS knowledge
Tableau
Salesforce Marketing Cloud (SFMC)
Google Analytics
Experience with website analytics (e.g., behavior metrics, content performance)
Understanding of digital marketing strategy across web, social, and email
Experience using data to support marketing performance or optimization

Responsibilities

Analyze digital marketing performance across web, email, and social media channels
Build and maintain dashboards and data visualizations for stakeholder reporting
Validate and assess data quality across multiple data sources
Manipulate and interpret datasets to identify trends and actionable insights
Support website performance analytics and personalization initiatives, including experience targeting and A/B testing with Adobe Target
Support strategic initiatives to improve customer experience and conversions through customer journey analytics and reporting on business impact/ROI
Assist in data preparation and analysis in several evolving data science projects around personalization, optimization and attribution
Partner with cross-functional teams to explain insights, answer questions, and support decision-making
Balance independent analysis efforts with collaborative projects in a fast-paced environment