It's fun to work in a company where people truly BELIEVE in what they are doing! We're committed to bringing passion and customer focus to the business. Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets; an ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner. Please visit Fractal | Intelligence for Imagination for more information about Fractal Location: Cupertino, CA. Note: This position is not eligible for Immigration Sponsorship at this time. Role Overview S/He is expected to work directly with the client in a fast paced working environment to address their day-to-day analytics needs. They will need to address business problems by incorporating the business context to design and develop solutions that leverage statistical & advanced analytics methodologies. They should be able to form hypotheses and develop models to support decision making. They will be expected to build in efficiencies through standardization and automation. The indicative areas of work would be - User Analytics - Understanding user behavior throughout the lifecycle - acquisition channel, drivers of churn, user engagement, impact of emails & notifications Predictive analytics - Recommendation engines to drive engagement with end-users Marketing measurement - Evaluating effectiveness of marketing campaigns wrt key success metrics Product analytics - Understand the impact of product features and experience on business KPIs BI Dashboard building - Understand user needs to design visualizations that provide them information critical for decision making