About the position
Hungry, curious, growing and never satisfied. That's Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It's easy to say that we offer an integrated team. It's another thing to watch that integration in action. At Fitzco, you'll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert. Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, EyeCare Partners, Optum, Southern Company, Synovus, and more. This position is based in Atlanta. We're in the office Tuesday and Thursday each week.
Responsibilities
- Build smart plans
- Develop cross-channel media strategies for both traditional and digital channels (TV, radio, digital, social, print, etc.)
- Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
- Evaluate media proposals and provide POVs backed with rationale for why this channel or partner
- Work with Platforms and Investments teams to execute media plans promptly and accurately
- Manage publisher RFPs
- Contribute to insertion order process and ensure adherence to agency terms & conditions
- Traffic digital and traditional campaigns
- Monitor campaign deliveries and suggest optimizations based on campaign KPI performance
- Monitor client expenditures and work with various teams to resolve billing discrepancies
- Contribute to trend spotting to establish a strong thought leadership position with clients
- Share best in class work and inspire upcoming briefs/plans
- Train junior planners and contribute to education efforts in other departments
Requirements
- 3-5 years of media planning experience, agency environment preferred
- Digital experience required, traditional experience bonus
- Knowledge of research tools like ComScore, Simmons/MRI, MediaOcean, Vivvix, Prisma etc.
- Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
- Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
- Ability to write clear and concise presentations in a straightforward and enlightening way
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Ability to identify and initiate the first steps in the process and see them through to the end of a project
