Conference & Events Services Marketing & Sales Manager

Furman University • Lexington, MA

127d

About The Position

The Conference & Events Services Marketing & Sales Manager is responsible for the coordination and implementation of the Conference and Event Services departmental sales and marketing plan, targeting revenue growth in Furman University’s year-round meeting and event business as well as in the summer camps and conference programs. Additional responsibilities include managing the department's social media platforms, development of digital and print marketing and sales publications, and managing/growing client database and outreach programs.

Requirements

• Bachelor’s degree with six to ten years of job-related experience, or master’s degree with four or more years of job-related experience, or equivalent combination of education and experience.
• Experience with managing meetings and events in a higher-education setting is preferred.
• Experience in the development and review of contracts and service agreements for the execution of meetings and events.
• Must be able to thrive in a fast-paced environment.
• Ability to handle stress associated with tight deadlines and deal with multiple projects in short time frames.
• Effective communication and interpersonal skills.
• Ability to work with a wide range of constituencies in a diverse community.
• Ability to make administrative/procedural decisions and judgments.
• Ability and willingness to work on evenings and weekends as needed.

Responsibilities

• Create and implement a strategic marketing and sales plan for Conference and Event Services.
• Manage all sales initiatives for Conference and Event Services.
• Maintain a department-wide marketing calendar.
• Coordinate content and updates of website and social media outreach for Conference and Event Services.
• Coordinate the design and placement of all marketing campaigns for Conference and Event Services.
• Coordinate all sales and promotional materials.
• Write collateral materials as needed, such as press releases, promotional messages, email blasts, and social media posts.
• Ensure all collateral meets Furman University’s brand standards.
• Coordinate all responses to requests for proposals related to the meeting and events, summer programs and special event business.
• Coordinate facility tours for new prospective clients.
• Develop departmental templates for proposal/quotations services.
• Prepare and process all proposals.
• Maintain an inventory of all submitted proposals with status updates of the decision process.
• Build a network of internal and external contacts to maintain and enhance the growth of meeting and events, summer programs and special events.
• Participate in organizations at the local, regional and national level that will recognize Furman in the meetings and events industry.
• Participate in the university events advisory group and the summer programs planning committee.
• Work with the Conference and Events team to coordinate the transition from proposal to contracted to ensure client expectations and service needs are met.
• Manage the evaluation process for all meetings, events and summer programs hosted by Conference and Events Services.
• Provide leadership and supervision to student marketing assistants.
• Manage projects as necessary to provide support to the mission of the University and the Conference and Event Services department.
• Perform other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree