Competitive Intelligence Manager

Arctic Wolf

2d

About The Position

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you. Our mission is simple: End Cyber Risk. We’re looking for a Competitive Intelligence Manager to be a part of making this happen. About the Role Arctic Wolf Networks (AWN) is seeking an internal Competitive Intelligence Manager to track, analyze and assess changes in the cybersecurity competitive landscape through direct research (from public sources). In this role, you will provide in-depth contextual competitive analysis, insight and guidance on key offerings and related announcements from notable competitors, synthesized and presented to the AWN field, product teams and executive leadership. The ultimate goal is to uncover new opportunities, strategies and tactics to enable AWN to win against competitors. This includes identifying emerging threats (real or perceived), technical gaps in capabilities relative to competitors, and areas of competitive differentiation which can be incorporated into AWN messaging, sales enablement, product plans, GTM activities, etc. As such, this role requires a deep and technical understanding of the cybersecurity space and in particular, managed security services. You should be able to parlay your superior analytical capabilities and insight into competitive differentiation of AWN as compared to competitor offerings, capabilities, and in the form of messages which resonate with customers and partners.

Requirements

• Concise Written/Communication skills – proven ability to distill complex points into a few bullets on what matters most to your target audience
• Research - Expert knowledge of and use of public web technical research sources & methods (Google, social media, user forums, etc.)
• Analysis – Practiced at discerning “signal from noise” and “reading between the lines” of dense technical source material to identify & discern competitive takeaways for specific vendor offerings. You enjoy learning and unpacking new technical concepts, solving puzzles and being a “detective”, by uncovering the truth amid false claims, and collecting “evidence” to support your conclusions. Proven ability to find the evidence you need to draw and support your own conclusions, while avoiding “going down the rabbit hole”.
• Contextual product level comparison/gap analysis of competitor capabilities vs. AWN, including adjacent vs. direct offering compares.
• Synthesis – Proven ability to organize, prioritize and distill your findings into clear and impactful competitive messaging for a field and executive audience. You enjoy the opportunity to predict and prepare counterarguments, summarize your takeaways in writing, then present your case like a “lawyer”.
• Proven applied competitive product level feature research & analysis experience in a product management, product/field level CI, or technical marketing role – at least 2 years as your primary role
• Degree in computer security program (e.g., GSEC SANS, CISSP) or 5 years in security or networking-based IT role with a solid foundational knowledge of basic security concepts such as malware, firewalls and IDS/IPS, log ingestion/management, network/security auditing, compliance requirements/reporting, detection & remediation methods, etc.
• At least 3 years of experience at a known cybersecurity vendor (specific experience at a MSSP or MDR vendor is strongly preferred)
• Experience and comfort in directly authoring actionable & contextual deliverables for a field, partner or customer audience (competitive playbooks, battle cards, briefs, etc.)

Nice To Haves

• Proven understanding of customer motivations, pain points, decision making criteria/process, and how to influence is a strong plus (e.g., customer or field role).
• Direct (hands on) experience with security services offerings (as a customer or in a customer support or field role) is a plus.
• Previous presenting experience speaking to large internal or external audiences, a plus

Responsibilities

• You will work proactively and autonomously (with minimal management oversight) on the ongoing tracking and analysis of key competitors in the ever-evolving cybersecurity competitive landscape
• You will be expected to self-start and own daily competitive research and deliver your analysis primarily through written content mediums
• Ability to prioritize among multiple competitor-related activities, deliverables, internal projects and stakeholder requests (sales, eStaff, others)
• Respond in real time to key competitor announcements (written response) and sales deal-related queries within designated CI SLA guidelines (e.g., same-day within business hours)
• Create and maintain core competitive CI sales enablement content, which you will own and function as the designated internal subject-matter-expert (SME) on the competition, within your assigned coverage area
• Present strategic and tactic competitive guidance, based on your firsthand research, analysis, and synthesis of competitor capabilities relative to AWN
• Deliver deep contextual analysis as relevant to AWN solutions and capabilities – i.e., how this impacts AWN positioning and SWOT (primarily for a field audience), rather than merely reporting “information” or describing the competitor offering
• Regularly draw your own educated deductions of how/why a new competitor capability or business action matters (threat, opportunity relative to AWN) based on limited information sources (what is said and not said), with an ability to synthesize and prioritize differentiators, attack angles and objection handling
• Special (executive) projects as assigned
• You must be fully available at any time during normal business hours (for deal support and other urgent queries), and are expected to work locally (either in an AWN office or in your remote home office); exceptions to be pre-arranged with mgmt.
• This is an internally-facing, individual contributor role.
• You will be expected to follow standard industry competitive intelligence (CI) ethical and legal guidelines – “CI is the process of legally and ethically gathering and analyzing information about competitors and the industries in which they operate in order to help your organization make better decisions and reach its goals. It should be done within the ethical boundaries established by SCIP, your organization, and your personal standards. (CI is not) corporate spying (which) implies illegal activities, such as bribing or hiring employees to divulge confidential information.”

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed