Company Planner

Chicos Fas Inc•Fort Myers, FL

About The Position

This position is responsible for driving the forward planning of brand-building strategies. The primary focus will be connecting the digital metrics to financial plans.

Requirements

Bachelor’s degree required in finance or business preferred
4+ years of experience in retail merchandise planning, demand forecasting; inventory management, allocation, or replenishment; financial planning or financial analysis experience with 2 years of Web and/or Digital Marketing Analytics experience preferred
Strong understanding of digital content strategy
High level of experience in measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social
High level of experience working with analytical software e.g., Google Analytics
Ability to communicate results and insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
Strong proficiency with Microsoft Word and PowerPoint
Strong problem-solving and analytical skills; strong aptitude with numbers; retail math skills
Ability to discern and quantify results of digital efforts and make appropriate recommendations to drive optimal results
Makes decisions with limited information but also able to synthesize large quantities of data to drive business decisions
Strong communication and presentation skills concisely presents complex information/recommendations in terms meaningful to various audiences
Embraces change with realistic optimism and persists through challenges and setbacks caused by change

Responsibilities

Owns the daily/weekly/monthly forecasting of the online financial plans that support the merchandise strategies and financial objectives of the digital channel.
Identifies and presents business risks and opportunities with recommended course of action to reach financial goals and optimize performance.
Conducts financial scenarios, in depth department and ad hoc analysis.
Ability to partner, influence and collaborate effectively with cross functional partners.
Studies consumer digital trends and the impact on financial plans.
Analyzes the impact of various digital touch points including marketing strategies to influence plans.
Analyzes and presents key findings to develop insights and recommendations to drive planning of marketing veins.
Generate insight from site data and communicate opportunities or issues.
Ignites the generation of creative ideas to maximize financial plans.
Maintains a summary and analysis of all digital campaigns and stimulus for further collation and benchmarking.
Act as an expert regarding a variety of digital marketing topics including search, email marketing, social media, and mobile marketing,
Provides on-going updates to the team of digital trends that impact financial plans, issues, and best practices for relevant categories.
Supports data and research to inform planning decisions for a broad range of categories.