The Community Relations Specialist is responsible for leading activities to achieve membership/enrollment goals through various means including, but not limited to, marketing projects and new market initiatives, health fairs and community activities, training, member retention activities, sales visibility and business, broker, provider, market, lead generation, vendor outreach and networking opportunities. This position may also research and assess market and business opportunities. Plans, develops, coordinates, collaborates and conducts events including, but not limited to, meetings, presentations, activities, training, product orientations, focus groups, field marketing events, projects, etc. Develops and maintain business relationships and information that will result in opportunities to increase membership/enrollment targets. Represents the department at internal and external meetings including, but not limited to, vendor reporting, departmental, cross-functional, community, provider, etc. Develops presentations including, but not limited to, sales, broker product training, member retention meetings, new member training, outreach activities, etc. Acts as department liaison for market materials, collateral rollouts, inventory, reports, etc. Acts as point person on key projects. Works with management to develop department workflow policy and procedure documentation for strategy and planning and for reviewing product, collaterals and sales strategies. Prospects and initiates opportunities for field marketing events, grassroots lead generation, provider co-op events, other community venues, etc. Coordinates with sales team for successful market execution. May develop plans to increase 'crossover' enrollment. May assist in outreach activities. Performs other duties as assigned. Complies with all policies and standards.
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Job Type
Full-time
Career Level
Mid Level
Education Level
Bachelor's degree
Number of Employees
5,001-10,000 employees