About The Position

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment. Role Overview As the Community Relations Manager, you serve as both the welcoming face of the community and a critical operational partner. This role blends exceptional resident engagement with strong business support—delivering a premium living experience while ensuring seamless operations in collaboration with Community Management.

Requirements

  • 2+ years of measurable sales success in high-velocity, short-cycle sales environments such as multifamily, luxury retail, hospitality, timeshare, premium automotive, or premium lifestyle services
  • High school diploma or equivalent required; bachelor’s degree or equivalent preferred
  • Demonstrated ability to meet or exceed sales quotas, targets, and KPIs
  • Proven track record in pipeline management and disciplined follow-up
  • Ability to deliver exceptional resident experience and consistently exceed customer expectations
  • Skilled in collaborating with onsite teams and support partners to achieve community goals
  • Strong organizational abilities with experience in administrative processes, compliance, and operational support
  • Excellent verbal and written communication skills; adept at building rapport and maintaining professional relationships
  • Skilled in resolving complex resident concerns with empathy, urgency, and professionalism
  • Proficient in property management software, CRM systems, and Microsoft Office Suite
  • Advanced ability to leverage social media platforms for marketing, engagement, and brand storytelling
  • Embodies company values and premium brand standards
  • Professional appearance and executive presence required

Responsibilities

  • Assist the Community Manager/Senior Community Manager in leading the onsite team, ensuring daily operations comply with company standards and regulatory requirements, including safety protocols, OSHA regulations, and Fair Housing guidelines.
  • Conduct regular community inspections, including vacant units, make-ready apartments, and model homes, as well as move-in and move-out walkthroughs.
  • Monitor the property for policy violations, maintenance needs, and overall curb appeal, addressing issues promptly to maintain brand standards.
  • Manage and nurture vendor relationships to ensure quality service and timely project completion.
  • Partner with onsite teams and the Center of Excellence to drive occupancy and revenue by meeting and exceeding leasing goals, conversion rates, and key performance indicators (KPIs).
  • Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and KPIs.
  • Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence.
  • Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident.
  • Keep CRM records accurate and up to date for all potential resident interactions.
  • Monitor and report on lead activity, conversion metrics, and pipeline health.
  • Stay organized and disciplined to ensure timely follow-up and consistent engagement.
  • Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.
  • Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions.
  • Build lasting relationships that inspire loyalty and referrals through exceptional service.
  • Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.
  • Handle objections gracefully, turning challenges into opportunities.
  • Establish, manage, and maintain marketing programs and social media presence to attract and retain residents.
  • Plan and execute resident events and engagement programs that strengthen community ties.
  • Maintain integrity, accountability, and reliability in all aspects of performance.
  • Maintain a polished, approachable presence that reflects our premium brand standards in every interaction.
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