About the position
Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork. This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.
Responsibilities
- Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
- Respond and follow-up with all walk-ins, phone ins, mail-ins timely and appropriately.
- Create, plan and implement events to bring in prospective residents, current leads, and professionals such as seminars, speakers, themed events, and family nights.
- Develop and maintain a good working relationship with residents, families, and professional providers of care.
- Maintain a working knowledge of all software programs.
- Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.
- Secure the required number of budgeted move ins and achieve net gains each month.
- Treat each inquiry with value.
- Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
- Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
- Complete quarterly media planning with current vendor on a timely basis.
- Keep Executive Director informed of all sales activity daily.
- Maintain Senior Lifestyle Hot Board/Move in Move out board.
- Communicate any special needs of the incoming resident to the appropriate personnel.
- Manage use of sales toolbox.
- Assure every alternative is considered before closing a lead.
- Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.
- Understand the need of the senior and the aging process.
- Maintain and work an active, meaningful waitlist.
- Visit competitors quarterly.
- Maintain confidentiality of all pertinent information.
- Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
- Interact professionally and effectively with all levels of the organization, residents, family members, etc.
- Perform other duties as assigned.
Requirements
- Senior housing or hospitality sales experience preferred.
- Experience with a competitive outside and inside sales environment.
- College degree preferred but not required.
- Outgoing, personable, competitive, organized, and self-motivated leader.
- Must have a valid driver’s license.
- English fluency preferred.
- Does not take 'no' as an answer and is not afraid of rejection.
- Professional in speech and dress and has a passion for serving seniors.
- Proficient with CRM systems and metrics.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Retirement benefits
- Short-term disability
- Long-term disability
- Paid time off
- Access to DailyPay application for earned wages
- COVID-19 vaccination requirement with exemptions
