Community Relations Director

American House Senior Living Communities • Knoxville, TN

404d

About The Position

The Community Relations Director is responsible for overseeing sales and marketing efforts within the community, advocating for potential residents, and ensuring a welcoming environment. This role involves direct interaction with prospective residents and their families, conducting tours, and collaborating with the Executive Director to maintain high occupancy levels and effective marketing strategies.

Requirements

• Excellent communication skills and compassion for older adults.
• Valid driver's license.
• Previous sales and/or marketing experience in healthcare or service-related setting.
• Excellent computer skills, with proficiency in Microsoft Excel and Microsoft Suite of products.
• Knowledge of the physiology and psychology of older adults and the needs of caregivers.
• High degree of interpersonal relationship skills.
• Strong organizational and time-management skills.
• Considerable initiative, judgment, and leadership skills.
• Problem-solving and logic skills.

Responsibilities

• Ensure effective communication to Leadership team regarding marketing, sales, and occupancy issues.
• Develop and implement marketing plans.
• Organize and manage a successful networking and community outreach program.
• Effectively track and cultivate all prospects utilizing the sales software.
• Ensure that a census of budgeted occupancy or higher is maintained.
• Monitor and manage the marketing budget.
• Set, track, and accomplish goals on a timely basis for completed calls, mailings, leads generated, appointments set, presentations, and closings as outlined within Monthly Marketing Plan.
• Maintain a thorough working proficiency on the lead management system.
• Develop a rapport and positive relationship with prospective residents and families.
• Ensure that model suites are well maintained.
• Assist in the planning and implementation of in service training, touring, and presentations.
• Provide tour training and customer service training to staff.
• Make written and weekly oral reports and meet as directed with the Executive Director.
• Oversee and/or coordinate new resident move-in process with appropriate team members.
• Work in conjunction with other members of the Leadership Team.
• Conduct effective sales meetings.
• Submit recommendations to the Executive Director for the budget completion, equipment, and supplies.
• Ensure adequate supplies and equipment is available to meet the day-to-day operational needs of the Community Relations Department.
• Participate in weekly occupancy call and focus calls as required.

What This Job Offers

• Job Type: Full-time
• Industry: Nursing and Residential Care Facilities
• Education Level: No Education Listed