Community Relations Counselor
About The Position
Hiring: Community Relations Counselor (Hourly $25–$30) If you’re friendly, driven, and love connecting with people , this might be your perfect role. You’ll support our Marketing & Sales Director by focusing on building referral relationships, attending events, and helping families discover a community they’ll love. This position is responsible for executing on our referral development plan and reporting weekly referrals and tracking results. We are seeking a Outreach Coordinator to drive lead generation, strengthen community relationships, and enhance our digital and brand presence across multiple channels. This role blends community outreach, event coordination, and hands-on marketing execution, including social media strategy, content creation, customer engagement, and sales team support.
Requirements
- College degree in sales, marketing, or business preferred
- Experience in marketing, sales, or outreach (senior living a plus!)
- Strong communication and relationship-building skills
- Comfortable with social media, content creation, and basic design (Canva or similar)
- Organized, self-motivated, and enjoys being out in the community
Responsibilities
- Referral Development & Lead Generation Work closely with the Director of Marketing & Sales to plan and execute referral lead-generation activities that produce qualified inquiries and move-ins.
- Maintain strong relationships with referral sources through consistent outreach and follow-up.
- Tracking & CRM Excellence Complete paperwork and enter accurate data in the lead management system daily .
- Report weekly on referral development plan activities and track outcomes.
- Competitive Awareness & Events Stay up-to-date on competitors (strengths/weaknesses) and help address objections proactively.
- Participate in in-house marketing events and help generate resident/prospect referrals.
- Actively participate in community outreach efforts.
- Networking & Outreach Activities You’ll represent our community through: One-on-one appointments Luncheon meetings/presentations Industry networking meetings Expos/conferences (attend/sponsor) Cold calls / drop-by visits Off-site educational presentations Public relations opportunities Consistent follow-up with all networking contacts
Benefits
- 401(k) with company match
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Referral program
- Vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
1-10 employees
